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You’ve decided to launch a company blog. And that’s great. Blogs can be effective tools for both marketing and PR. But now that you’re ready to blog, what on earth are you supposed to write about? While it helps to form a long-term content strategy and come up with your own unique blog post ideas … Read more
Before I get too far into the topic of business blogging, we should probably cover one of the absolute basics — what is a blog? If you already have a company blog, you can skip this one. But if you’re a small business owner thinking about adding one to your website for the very first … Read more
Are you interested in content marketing to promote your small business? Do you need a better communication plan internally? Could you use some help with your media relations? If you answered “yes” to any of those questions, it might be time to talk to a professional writer. Freelance writers can bring a lot to the … Read more
Customer relationships shouldn’t end as soon as you land a sale. The key to good relationship marketing is to keep customers coming back. And you do that by staying in touch well after the initial sale. Fortunately, you have plenty of options for keeping in touch, and your business writer can help you with any … Read more
Previously we looked at what case studies can do for your business. But how do you actually write a business case study? Today let’s take a quick look at what you should include in any business case study you write. The structure of your case study is up to you. They can be anything from … Read more
When it comes to marketing your business, there are a wide variety of business writing and content marketing strategies out there. Coming up with the right strategy will involve choosing the best business writing tools for your company. For example, you might use white papers, blog posts, and email marketing campaigns. Another option you might … Read more
If you’re in the market to hire a professional business writer, you’ll likely find writers offering content writing services and copywriting services. To help you choose the best business writer for your project, it’s important to understand the difference. Let’s look at what content writing and copywriting are, along with a few examples of each. … Read more
You know that subscribers and email marketing can be important to your business. Email marketing can be a great way to increase sales. But if your email newsletters push the wrong buttons in your readers, not only will you miss the sale but you risk being labeled a spammer. So today I want to share … Read more
Does your business have a content marketing strategy? Are you using content effectively in your marketing, PR, and social media efforts? Do you even know what a content marketing strategy is? Let’s talk about it today. What is Content Marketing? Content marketing is when you create, distribute, and encourage the sharing of content with the … Read more
Whether you’re about to launch a small business or you’re already working at it (or a freelance career), you really should have a business plan in place. While I’m a big supporter of long-form traditional business plans, I know that sometimes they can seem overwhelming to new entrepreneurs. And do you know what? There is … Read more