How to Make Your Business Blog More Authoritative

Years ago I shared some basic tips on how to make your business blog an authority in your niche or industry. Those were high-level goals about your company blog as a whole. Today I'd like to get more specific...

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5 Tips for Working with Freelance Bloggers

If you want to run a successful business blog, you'll need to consistently create new content. But sometimes you just don't have enough time to do that on your own. That's where a freelance blogger comes in. When you hire...

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5 Business Blog Post Ideas

You've decided to launch a company blog. And that's great. Blogs can be effective tools for both marketing and PR. But now that you're ready to blog, what on earth are you supposed to write about? While it helps to...

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How Writing for Readers Appeals to Search Engines

If your business is online, chances are good you want your website to rank well in Google. It can drive new customers to your site, enticing them to buy from you. And those leads can be warmer leads than...

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3 Ways to Build Your Own Media List for Press Release Distribution

We’ve been talking about manual press release distribution recently — when you directly send your news, in a personalized way, to hand-picked target media outlets rather than relying on a press release distribution service. But how do you know which journalists to...

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When Manual Press Release Distribution Makes Sense

In my last post, I introduced you to the concept of manual press release distribution — which, in most cases, will involve emailing your news release to hand-picked and well-targeted media outlets. Today let’s talk about when that might...

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What’s Wrong With a Media Blast?

Next week, we'll dive into the topic of manual press release distribution. That’s when you send your press release to a specified list of journalists and bloggers rather than simply putting your news up on a distribution service like PRWeb....

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Press Release Distribution Dos & Don’ts

Normally we focus on writing here. And recently I've shared a lot of information about writing press releases for your business. But what happens after you write your release (or hire a professional to write it for you)? Then it's...

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What is an Embargoed Press Release?

We've spent a lot of time here on the blog recently talking about what press releases are and how you can properly format press releases to appeal to members of the media. But what happens if you have news...

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Tips for Formatting Press Release End Matter

We've already looked at tips on writing press release headlines and tips for formatting your press release body (the main content). Today let's look at the last stage of formatting your news release: the end matter. But first, the all-important...

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