People read differently on the web than they might in print. Readers often visually scan an article, your marketing copy, or a blog post before (or in lieu of) reading your material in full. That’s why it’s important to create scannable content for your company blog. Making your company’s blog content more scannable isn’t difficult. … Read more
You’ve decided to launch a company blog. And that’s great. Blogs can be effective tools for both marketing and PR. But now that you’re ready to blog, what on earth are you supposed to write about? While it helps to form a long-term content strategy and come up with your own unique blog post ideas … Read more
Many businesses, large and small, are setting up corporate blogs (or business blogs). Corporate blogging is still relatively new as a marketing, PR, and business communication tool. Is corporate blogging right for your business? Consider some of these benefits of corporate blogging when deciding to blog or not to blog “officially” through your company. Corporate … Read more