While I almost never look at job boards and freelance marketplaces for new freelance writing and blogging jobs, I do review them to curate the best leads on my own site for freelance writers. I frequently come across one client request in those ads that makes very little sense, and which is downright disrespectful to … Read more
You run a small business with a handful of employees. Or maybe you’re a solopreneur managing everything yourself. You’ve heard you need a blog, but how are you supposed to manage it? What can it do for you? Why would you want one? Isn’t it just a waste of time that you could be putting … Read more
You’ve decided to launch a company blog. And that’s great. Blogs can be effective tools for both marketing and PR. But now that you’re ready to blog, what on earth are you supposed to write about? While it helps to form a long-term content strategy and come up with your own unique blog post ideas … Read more
Should your company hire a freelance blogger, or should you handle your business blog on your own? A case can be made for either option. After all, no one knows your business as well as you do. You would be a logical choice. Then again, not all business owners count writing as a strength. In … Read more
Note: This post was originally published at NakedPR.com and was moved to Kiss My Biz upon that blog’s reorganization. – Blogs can be used in marketing, to share information, and can even be a viable online business opportunity on their own. There are also public relations benefits of blogging. Here are a few: Key Audience … Read more
There are many reasons someone might launch a blog. For example, blogs can serve as effective marketing tools for small businesses. Let’s explore how they can be used in that way without coming across as Web spam or “noise.” Here are some of the marketing benefits of blogging you might want to consider as a … Read more
After you’ve decided to launch a new blog, have chosen your niche, and have come up with a marketing plan and overall content strategy, it’s time to create some start-up content for your new blog (before launching). Why Pre-Write Start-Up Content? A lot of new bloggers are overwhelmed pretty quickly when they realize not only … Read more
When you launch a new blog, it’s a good idea to have some kind of content strategy in place. That doesn’t just mean that you should have a basic category structure setup, or a posting schedule in mind, or a handful of ideas to blog about. Your content strategy is your long-term plan for the … Read more
Does your company have a blog yet? While they aren’t right for every business, blogging can serve a number of business purposes. Let’s look at three common examples of blog business strategies to help you decide which one might be right for your venture. Blogging as a Marketing Tool Blogs can be effective marketing tools. For example, … Read more
Do you tend to write your blog posts on-the-fly, writing and publishing all at once? Did you know that blog platforms often give you an option to pre-schedule your posts instead? For example, you can write the post at midnight on Wednesday and have it automatically go live at noon on Thursday. Did you know … Read more