What is Copywriting?

If you’re in the market to hire a professional business writer, you’ll likely find writers offering content writing services and copywriting services. To help you choose the best business writer for your project, it’s important to understand the difference.

Let’s look at what content writing and copywriting are, along with a few examples of each.

Content Writing

When you hire a business writer to write content for your company, you’re hiring them to write something that will:

  • Inform;
  • Educate;
  • Entertain.

This includes projects such as blog posts, feature articles, or e-book content. There is generally little to no direct selling in content writing, which is why it’s so important to hire a qualified copywriter if that’s your goal.

Copywriting

On the other hand, copywriting is designed to:

  • Influence;
  • Persuade;
  • Sell.

This can include direct “hard” sales copy, such as a sales letter. It includes public relations copy, such as press release writing. And it includes much more subtle copy such as the About page on your website — which is designed to influence visitors into considering you a trustworthy company or authority in your niche or industry based on your background.

Of course there can be some overlap between content writing and copywriting. White papers are a great example. The bulk of the white paper is meant to be informational or educational. Only the closing section of a white paper generally pushes into sales copy.

The best way to find a business writer for your project is to know which area it falls into — content or copy. Then find writers who specialize in what you need. Better yet, search for writers who specialize in your specific project type.

If you need help with an upcoming copywriting project, it never hurts to have a pro in your corner. Get in touch and let me help you with your project today.

Jennifer Mattern is a freelance business writer, professional blogger, consultant, and publisher.

Jenn has over 20 years' experience as a professional writer and editor and 20 years' experience in marketing and PR specializing in digital PR and new media (with significant experience in social media, online marketing, SEO, and thought leadership publication). She also has 18 years' professional blogging and web publishing experience, including on the web development side.

In addition to offering client services, Jenn also developed and runs numerous online publications including All Freelance Writing, Freelance Writing Pros, NakedPR, Bizammo, and Kiss My Biz.

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