The Importance of Testing Web Copy
Find out why you should always test your Web copy if you want to increase conversions and sales through your website.
Copywriting
This is the main copywriting section of the Pro Business Writer business writing blog. When viewing this section, you’ll see content from all of the copywriting sub-categories as well as copywriting articles that don’t quite fit anywhere else (such as writing slogans or ad copy).
Five Email List Building Incentives
One of the easiest ways to quickly grow a targeted, opt-in email list for email marketing campaigns is to offer some kind of incentive to convince subscribers to sign up. The basic process is this: the list builder will offer something for free, but it’s only available to email list subscribers. Anyone wanting the free … Read more
What is Copywriting?
If you’re in the market to hire a professional business writer, you’ll likely find writers offering content writing services and copywriting services. To help you choose the best business writer for your project, it’s important to understand the difference. Let’s look at what content writing and copywriting are, along with a few examples of each. … Read more
3 Ways to Lose Me With Your Email Newsletter
You know that subscribers and email marketing can be important to your business. Email marketing can be a great way to increase sales. But if your email newsletters push the wrong buttons in your readers, not only will you miss the sale but you risk being labeled a spammer. So today I want to share … Read more
Soft Sell vs Hard Sell
Some business owners and freelancers are terrified of the idea that they actually have to sell themselves or their products, because selling can be seen as an aggressive activity. Not everyone has it in them to be aggressive in their sales tactics. It’s a good thing then that soft sell techniques can be just as … Read more