This section will include posts about all of the other types of business writing that don’t have their own sections here. This is also where I’ll post news or general updates about Pro Business Writer or my business writing services.
You put a lot of work into your company’s content strategy. You have a blog, perhaps a video channel, maybe a podcast, some long-form content. But low-quality content can ruin your reputation despite even the strongest strategy. Don’t let low-quality content be the downfall of your brand’s reputation. Here’s how you can identify it, avoid … Read more
Writing impacts your business on a daily basis whether you realize it or not. Effective copywriting makes your ads successful. Strong PR writing is what convinces members of the media to pick up your news story from your press release. Your web copy convinces visitors to become customers. Think about it for a minute. Business … Read more
When you decide to work with one or more freelance writers to carry out your content strategy, you have the option of working with ghostwriters or bylined writers. What’s the difference? Bylined writers have their author name attached to what they write. Ghostwriters don’t get public credit on your site. The work can be published … Read more
When it comes to your company’s content writing, “To DIY, or not to DIY?” That is the question. Is it worth the time investment to write your web content internally? Or should you hire a ghostwriter to help you craft on-message content in your brand’s voice? In this post we’ll explore both options and their … Read more
If you haven’t yet considered making e-books a part of your content marketing plan, you’re missing out — especially if you’re a solopreneur. I get it though. E-books can be long. They can seem like daunting projects if you’ve never written one before. But the pay-off can be worth it. And you have options to … Read more
Not all business writing requires the help of a professional writer. Being one, that’s tough to say. But it’s the truth. Some business communication is quite simple — an email to a vendor or colleague, a memo to your employees, a quick social media update (as opposed to a broader campaign). And sometimes you need … Read more
Are you interested in content marketing to promote your small business? Do you need a better communication plan internally? Could you use some help with your media relations? If you answered “yes” to any of those questions, it might be time to talk to a professional writer. Freelance writers can bring a lot to the … Read more
Customer relationships shouldn’t end as soon as you land a sale. The key to good relationship marketing is to keep customers coming back. And you do that by staying in touch well after the initial sale. Fortunately, you have plenty of options for keeping in touch, and your business writer can help you with any … Read more
Business writing is important to companies large and small, and even to independent professionals. It helps you sell products and services. It helps you develop and earn exposure for your brand. It keeps you in touch with important groups (from customers to employees). And the quality of your business writing can have a direct impact … Read more
The Web is flooded with low-priced content writers these days. Paying $5 – $15 per page or per article can sound appealing to budget-conscious business owners. But that doesn’t mean it’s the right option for your business. You’ve heard the old saying “you get what you pay for,” and that couldn’t be more true in the … Read more