Before I get too far into the topic of business blogging, we should probably cover one of the absolute basics — what is a blog?
If you already have a company blog, you can skip this one. But if you’re a small business owner thinking about adding one to your website for the very first time, you might not understand what all the fuss is about. Let me give you a quick run-down.
What is a Blog?
Simply put, a “blog” only has two requirements:
- A blog is a series of content published online in reverse chronological order.
- A blog is a social medium (as opposed to a megaphone-style one-way publication — in other words, your readers can interact with you).
That’s it. Really. If you cover those two things, you have a blog.
What is a Business Blog?
There are quite a few different types of blogs, ranging from personal online journals to company blogs. Let’s look more at the latter, because that’s what you’re here for.
A blog’s content needs to have an overarching purpose. That might be:
- To inform
- To educate
- To entertain
- To persuade
Any of these can be appropriate for a business blog depending on your audience and brand (entertaining would be less common). But no matter which you focus on, you ultimately want your readers to do something:
- To buy from you
- To contact you
- To learn about your company
- To learn about your industry
- To learn about your products
- To feel a certain way about your brand
If you’re thinking of launching a new blog for your small business then, that’s all it comes down to: content published in reverse chronological order, which allows readers to interact with you, and which adheres to a broader content strategy.
Need help coming up with that blog content strategy? Do you want a professional blogger to manage your blog content or write a few initial posts to give you a foundation to build on? Contact me and tell me about your goals, and I’ll tell you how I can help you realize them.