This section covers business blogging (or corporate blogging) — ways to use a company blog to benefit your business. You’ll discover how your business blog can help you get to know your target market, share news with your audience, increase sales, and much more.
People read differently on the web than they might in print. Readers often visually scan an article, your marketing copy, or a blog post before (or in lieu of) reading your material in full. That’s why it’s important to create scannable content for your company blog. Making your company’s blog content more scannable isn’t difficult. … Read more
Disclosure: This post contains affiliate links for SEMrush. This means if you purchase one of their packages, I might receive a commission. Improving your company’s search engine rankings can bring customers directly to your virtual door. But improving your search visibility doesn’t always mean publishing more content. You can also make your old blog content … Read more
We’re living through a disinformation age. And that goes well beyond political reporting. Credible sources are lacking in all sorts of online content, from blog posts to YouTube videos. Your business blog should be an exception. Let’s look at why linking to credible sources is vital in your business blogging. Then I’ll give you some … Read more
When you think about your business brand, chances are your blog isn’t one of the first things to come to mind. But your company’s blog can be an integral part of your branding, if you know how. Let’s look at how you can use your blog to support, or help build, a stronger brand for … Read more
When it comes to business blogs, consistency across your content is important. But what happens if more than one person manages your blog content, and the style and quality aren’t always the same? That’s where a blog style guide can come in handy. Let’s take a look at what a style guide is, what it … Read more
If you’ve ever looked back over your old blog content and found it dull, uninspiring, or even inappropriate for your company’s goals, you might be wondering how you can write better blog posts. Writing better blog content doesn’t have to be difficult. Your existing style might just need a few tweaks to take it to … Read more
Sometimes the most difficult part of business blogging is knowing what to write about. While it’s a good idea to pre-plan your blog post topics with an editorial calendar, that isn’t always where you’ll find yourself. Fortunately, some blog post ideas are reusable, so your next topic idea might be sitting right in your post … Read more
If you run a blog, either for your company or as a business on its own, one of your biggest financial and time commitments will be creating content. Sometimes that content will be timely. But the bulk of your blog content, and the content with the greatest potential to deliver business results, will likely be … Read more
Blog content, when done right, should benefit your business. That might mean directly converting readers into buyers. It might mean driving more traffic to your site through search engine rankings. Or it might help you build or maintain a good reputation among customers or others in your industry. But what happens when your blog content … Read more
Years ago I shared some basic tips on how to make your business blog an authority in your niche or industry. Those were high-level goals about your company blog as a whole. Today I’d like to get more specific with some advice on making individual posts on your business blog even more authoritative, and therefore … Read more