Business Blogging
This section covers business blogging (or corporate blogging) — ways to use a company blog to benefit your business. You’ll discover how your business blog can help you get to know your target market, share news with your audience, increase sales, and much more.
Aug
30
2019
You run a small business with a handful of employees. Or maybe you’re a solopreneur managing everything yourself. You’ve heard you need a blog, but how are you supposed to manage it? What can it do for you? Why...
May
06
2019
Years ago I shared some basic tips on how to make your business blog an authority in your niche or industry. Those were high-level goals about your company blog as a whole. Today I'd like to get more specific...
Apr
16
2019
If you want to run a successful business blog, you'll need to consistently create new content. But sometimes you just don't have enough time to do that on your own. That's where a freelance blogger comes in.
When you hire...
Apr
04
2019
You've decided to launch a company blog. And that's great. Blogs can be effective tools for both marketing and PR. But now that you're ready to blog, what on earth are you supposed to write about?
While it helps to...
Jan
24
2018
What blog post length should you aim for on your business blog?
This is one of the most common questions new blog owners have when they come to me for help. And that makes sense. The length of your blog...
Jan
22
2018
Before I get too far into the topic of business blogging, we should probably cover one of the absolute basics -- what is a blog?
If you already have a company blog, you can skip this one. But if you're...
Jan
10
2018
Should your company hire a freelance blogger, or should you handle your business blog on your own?
A case can be made for either option. After all, no one knows your business as well as you do. You would be...
May
20
2015
You've decided that your company should have a blog. But do you know what kind of blog you want to launch? Will it be a "business blog," or will it be a "niche blog?"
What's the difference? And does it really matter?
Business-owned...
Oct
21
2014
While I almost never look at job boards and freelance marketplaces for new freelance writing and blogging jobs, I do review them to curate the best leads on my own site for writers. I frequently come across one client...
Jan
27
2014
People read on the Web differently than they might read something like a book. Readers often visually scan an article, your marketing copy, or a blog post before (or in lieu of) reading your material in full.
As a result,...
