How to Write “Scannable” Content for Your Company Blog

People read differently on the web than they might in print. Readers often visually scan an article, your marketing copy, or a blog post before (or in lieu of) reading your material in full. That’s why it’s important to create scannable content for your company blog. Making your company’s blog content more scannable isn’t difficult. … Read more

How to Make Your Old Blog Content Rank Higher in Google

Disclosure: This post contains affiliate links for SEMrush. This means if you purchase one of their packages, I might receive a commission. Improving your company’s search engine rankings can bring customers directly to your virtual door. But improving your search visibility doesn’t always mean publishing more content. You can also make your old blog content … Read more