This section focuses on email marketing copy — using your company’s email newsletter to market your products and services to subscribers. There might be some overlap here with the Web content writing category as well when I talk about email newsletter content.
One of the easiest ways to quickly grow a targeted, opt-in email list for email marketing campaigns is to offer some kind of incentive to convince subscribers to sign up. The basic process is this: the list builder will offer something for free, but it’s only available to email list subscribers. Anyone wanting the free … Read more
You know that subscribers and email marketing can be important to your business. Email marketing can be a great way to increase sales. But if your email newsletters push the wrong buttons in your readers, not only will you miss the sale but you risk being labeled a spammer. So today I want to share … Read more