Business Web Content Writing

Why does Web content writing matter to your business? Well, it can be used in article marketing, niche blogging, informational and educational articles on your company website, and in email newsletters to your subscribers. By educating your audience with effective Web content writing, you can more easily demonstrate your authority status in your company’s niche or industry.

How Writing for Readers Appeals to Search Engines

If your business is online, chances are good you want your website to rank well in Google. It can drive new customers to your site, enticing them to buy from you. And those leads can be warmer leads than...

Continue reading →

Asking Your Freelance Writer to do This Could Damage Your Reputation

There's a trend in the freelance writing and content marketing communities that could be problematic for you if you jump on board. I take particular interest in this trend because it's often perpetrated by supposed PR professionals (of which...

Continue reading →

A Major Content Marketing Mistake Companies Still Make

The term "content marketing" has been around for years (really just a combination of inbound marketing and PR-related publication). Yet small businesses still frequently get it wrong. Here's the thing. Content marketing is all about creating and sharing high quality...

Continue reading →

Do You Have a Content Marketing Strategy?

Does your business have a content marketing strategy? Are you using content effectively in your marketing, PR, and social media efforts? Do you even know what a content marketing strategy is? Let's talk about it today. What is Content Marketing? Content...

Continue reading →