Recently we talked about business blogging and some important formatting tips for making your business blog content “scannable.” But formatting your blog posts only matters if you can think of something to write about.
How are you supposed to keep fresh ideas coming so your company blog can be regularly updated? If you’re short on ideas, try these five angles on for size. You might even want to alternate these types of posts on a regular basis.
1. Share Industry Insights
Keep an eye on industry news and post commentary about any important stories. You can do this by monitoring social media updates, industry news sites, or setting up Google Alerts for industry-related keyword phrases.
A perk of sharing industry updates is that the ideas come from other sources. You just share your thoughts and expert insight.
2. Inform or Educate Your Customers
Will you be presenting at a major industry conference soon? Is your company about to unroll something big? Have you been getting a lot of similar questions about a product you sell?
Good blog posts are often designed to inform or educate readers. You can do that by posting company news, answering customer questions, or even posting tutorials on how to use your products and services.
3. Post Status or Support Updates
Is your company experiencing shipping delays because of inclement weather? Will your website be down for planned maintenance, especially if it affects a Web-based service or your e-commerce operations?
Keep your customers in the loop with updates or advance notice of potential problems on your blog. An informed customer is a happy customer.
4. Offer Stories and Case Studies
Why not use your blog to showcase some of your successes? Bring on key customers or clients to share their stories of working with you, or post case studies explaining how your past work led to successful resolutions for your clients.
5. Publish Customer-Centric Posts
While case studies can work well for service-oriented businesses, what if you run a retail operation? Well, why not get your customers in on the action too?
Consider highlighting your best customers or stories about how customers are using your products. Your company’s fans will love that you care enough to put the emphasis on them once in a while instead of just selling to them.
Do you have other business blog post ideas to share? Leave them in the comments and give your fellow business owners and business bloggers some new ideas to write about.