You’ve decided to launch a company blog. And that’s great. Blogs can be effective tools for both marketing and PR. But now that you’re ready to blog, what on earth are you supposed to write about?

While it helps to form a long-term content strategy and come up with your own unique blog post ideas before you begin, I can point you in the right direction with some reusable blog post ideas.

If you’re feeling stuck, try these five angles on for size. You might even want to alternate these types of posts on a regular basis by turning them into series.

1. Share Industry Insights

Keep an eye on industry news and post commentary about any important stories. You can do this by monitoring social media updates, industry news sites, or setting up Google Alerts for industry-related keyword phrases.

A perk of sharing industry updates is that the ideas come from other sources. You just share your thoughts and expert insight.

2. Inform or Educate Your Customers

Will you be presenting at a major industry conference soon? Is your company about to unroll something big? Have you been getting a lot of similar questions about a product you sell?

Good blog posts are often designed to inform or educate readers. You can do that by posting company news, answering customer questions, or even posting tutorials on how to use your products and services.

3. Post Status or Support Updates

Is your company experiencing shipping delays because of inclement weather? Will your website be down for planned maintenance, especially if it affects a web-based service or your e-commerce operations?

Keep your customers in the loop with updates or advance notice of potential problems on your blog. An informed customer is a happy customer.

4. Offer Stories and Case Studies

Why not use your blog to showcase some of your successes? Bring on key customers or clients to share their stories of working with you, or post case studies explaining how your past work led to successful resolutions for your clients.

5. Publish Customer-Centric Posts

While case studies can work well for service-oriented businesses, what if you run a retail operation? Well, why not get your customers in on the action too?

Consider highlighting your best customers or stories about how customers are using your products. Your company’s fans will love that you care enough to put the emphasis on them once in a while instead of just selling to them.

Need help coming up with blog post ideas custom-tailored to your company blog? Get in touch today. I can help you plan out your content strategy or even write your blog posts for you.

Jennifer Mattern
Jennifer Mattern is a freelance blogger and business writer specializing in helping small businesses and independent and creative professionals. In addition to writing for others for 19 years and having 16 years experience in PR and online marketing, Jenn has been blogging for 14 years and runs several blogs of her own includingAll Freelance Writing, NakedPR, and Kiss My Biz.

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