Public Relations Writing

Public relations writing is my specialty, and that’s what this section covers. Not only will you find posts in sub-categories like press release writing here, but you’ll also learn about writing features, pitch letters, media advisories, and other types of PR writing.

3 Ways to Build Your Own Media List for Press Release Distribution

We’ve been talking about manual press release distribution recently — when you directly send your news, in a personalized way, to hand-picked target media outlets rather than relying on a press release distribution service. But how do you know which journalists to...

Continue reading →

When Manual Press Release Distribution Makes Sense

In my last post, I introduced you to the concept of manual press release distribution — which, in most cases, will involve emailing your news release to hand-picked and well-targeted media outlets. Today let’s talk about when that might...

Continue reading →

What’s Wrong With a Media Blast?

Next week, we'll dive into the topic of manual press release distribution. That’s when you send your press release to a specified list of journalists and bloggers rather than simply putting your news up on a distribution service like PRWeb....

Continue reading →

Press Release Distribution Dos & Don’ts

Normally we focus on writing here. And recently I've shared a lot of information about writing press releases for your business. But what happens after you write your release (or hire a professional to write it for you)? Then it's...

Continue reading →

What is an Embargoed Press Release?

We've spent a lot of time here on the blog recently talking about what press releases are and how you can properly format press releases to appeal to members of the media. But what happens if you have news...

Continue reading →

Tips for Formatting Press Release End Matter

We've already looked at tips on writing press release headlines and tips for formatting your press release body (the main content). Today let's look at the last stage of formatting your news release: the end matter. But first, the all-important...

Continue reading →

Tips for Formatting Your Press Release Body

In my last post, we looked at tips for writing press release headlines. Now we’re going to look at the “meat” of your press releases — the press release body. This is where you go beyond grabbing a journalist’s attention and...

Continue reading →

Tips for Writing Press Release Headlines

Press release headlines are one of the most important factors in whether or not your releases attract media and blog coverage. The headline is the first thing journalists see, whether they find your release online or in their email inbox. These...

Continue reading →

Make Your Press Releases Newsworthy

Is your press release newsworthy? That’s the first question members of the media are going to ask when they read any news release you send them. Well, that and “will my audience care about this?” But we’ll get to targeting...

Continue reading →

The 5 Ws of Press Release Writing

When learning how to write a press release, you'll often see two important bits of advice: Use the inverted pyramid. Cover the "5 Ws" in your press release introduction (or lede). We'll go into the inverted pyramid in more depth...

Continue reading →