Public relations writing is my specialty, and that’s what this section covers. Not only will you find posts in sub-categories like press release writing here, but you’ll also learn about writing features, pitch letters, media advisories, and other types of PR writing.
We previously looked at the purpose of press releases, and how they’ve gone from strictly serving as media relations tools to taking on search engine optimization (SEO) goals too. Some companies use news releases only for SEO. But many that try go about it all wrong. Let’s look at the evolution of SEO press releases and how you … Read more
You might have heard about “SEO press releases” and that issuing releases is an easy way to improve your search engine rankings. There’s some truth to that. But chances are good any SEO advice you’ve read about press release writing or distribution is either sorely outdated or flat-out wrong. So before you follow all those little … Read more
We’ve been talking about manual press release distribution recently — when you directly send your news, in a personalized way, to hand-picked target media outlets rather than relying on a press release distribution service. But how do you know which journalists to send your news release to? Before you think about distribution, you’ll want to build a … Read more
In my last post, I introduced you to the concept of manual press release distribution — which, in most cases, will involve emailing your news release to hand-picked and well-targeted media outlets. Today let’s talk about when that might be a better option than using a press release distribution website. Here are a couple of … Read more
Next week, we’ll dive into the topic of manual press release distribution. That’s when you send your press release to a specified list of journalists and bloggers rather than simply putting your news up on a distribution service like PRWeb. We’ll discuss media lists and when manual news release distribution makes the most sense. First though, … Read more
Normally we focus on writing here. And recently I’ve shared a lot of information about writing press releases for your business. But what happens after you write your release (or hire a professional to write it for you)? Then it’s time to focus on press release distribution. While I write press releases for clients, I no … Read more
We’ve spent a lot of time here on the blog recently talking about what press releases are and how you can properly format press releases to appeal to members of the media. But what happens if you have news you want to share, but you don’t want media outlets to over that news immediately? Is … Read more
We’ve already looked at tips on writing press release headlines and tips for formatting your press release body (the main content). Today let’s look at the last stage of formatting your news release: the end matter. But first, the all-important question: What is Press Release End Matter? In its simplest terms, your press release end matter is … Read more
In my last post, we looked at tips for writing press release headlines. Now we’re going to look at the “meat” of your press releases — the press release body. This is where you go beyond grabbing a journalist’s attention and give them all of the important information they would need if they decide to write … Read more
Press release headlines are one of the most important factors in whether or not your releases attract media and blog coverage. The headline is the first thing journalists see, whether they find your release online or in their email inbox. These three simple tips can help you format and write better headlines for your next press … Read more