Put Your Blog to Work for Your Business
Do you run a blog in a business niche and need help generating new blog posts? Do you have a company blog but no time to create high quality business content yourself? Do you have business goals (like increased backlinks or reader comments) that your current content isn’t helping you reach?
If you answered “yes” to any of those questions, it’s time to bring in a freelance blogger to help you keep in touch with your readers or customers.
There are several reasons you should consider hiring a freelance blogging to handle business blogging on your company’s behalf. For example, a freelance blogger can help you:
- Gather real-time feedback from visitors or customers;
- Build relationships with customers and industry insiders;
- Release news about your company;
- Demonstrate authority status in your niche or industry (which can influence buying decisions);
- and more.
Should Your Business Have a Blog?
Business blogging isn’t right for every company. It depends on things like your target market — are they blog readers? If so, are they an audience influenced by blogs? Are they an audience that actively communicates with companies through blogs? In other words, would they care? If not, the benefits of blogging for your company might be minimal.
If, however, you’re trying to reach a market or audience that does rely on blogs for information, and you’re able to invest time in being proactive with that blog (putting news out, answering questions before rumors have a chance to spread, and actually taking the time to talk to your readers), a business blog might be an excellent marketing and PR tool for your company.
Why Hire a Freelance Blogger Instead of Blogging Yourself?
Let’s be honest. Many small business owners, CEOs, or other executives don’t have the time to commit to blogging. Your time is often more valuable to your company when spent elsewhere.
In these situations, hiring a freelance business blogger makes sense. While an official company representative is best prepared to answer customer questions or complaints left in comments, there are several things a professional blogger can do for your blog. For example, I can:
- Turn news releases into more casual announcements directed at customers or potential buyers;
- Create informative blog posts that will help to attract potential customers to your blog through search engines and build trust in the company (such as through how-to articles);
- Interview company staff or executives about new products, services, or company news (having interviews give information, answer rumors, etc.);
- and more.
Whether you don’t have time to manage your own company blog or you simply want to increase the current posting frequency, hire me as your freelance business blogger today.
Freelance Blogging Rates
My rates for business Web content and blog posts listed below assume the client will obtain worldwide first publication rights to any content created. Unless otherwise agreed to at the start of a project, I retain the right to link to the material in my portfolio as a sample of my work (but am not required to do so).
|Word Count *||Price|
|Up to 500 words||$500|
* Blog posts requested at over 1000 words will be billed at the $850 base rate for the first 1000 words and $85 per 100 words over that. For example, a 1500 word post would cost $1275 — $850 for the first 1000 words and $425 for the additional 500 words. Word counts are on a per-article basis, not cumulative per-order.
Please note that business web content is not the same as web copy (such as sales materials, a website’s homepage, about page, or similar text, product descriptions, etc.). Please see my copywriting / copyediting rates for those kinds of projects.
Those rates include only drafting of the post content — they do not include creating any custom images or sourcing stock photos, design work, following up on comments, or marketing blog posts through social media services or other means.
If you would like images and comment followup included, you must setup a monthly blogging contract. Rates for contracts will be quoted when details are received (how many comments you want included, how many images, how many posts per month, etc.).
Any monthly blogging commitments will be invoiced at the beginning of each month, and there is a three month minimum covering posts, images, and / or comments.