How to Write “Scannable” Content for Your Company Blog

People read differently on the web than they might in print. Readers often visually scan an article, your marketing copy, or a blog post before (or in lieu of) reading your material in full. That's why it's important to...

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5 Tips for Better Business Writing

Writing impacts your business on a daily basis whether you realize it or not. Effective copywriting makes your ads successful. Strong PR writing is what convinces members of the media to pick up your news story from your press...

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How to Make Your Old Blog Content Rank Higher in Google

Disclosure: This post contains affiliate links for SEMrush. This means if you purchase one of their packages, I might receive a commission. Improving your company’s search engine rankings can bring customers directly to your virtual door. But improving your search...

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How to Identify Credible Sources for Your Blog Content

We’re living through a disinformation age. And that goes well beyond political reporting. Credible sources are lacking in all sorts of online content, from blog posts to YouTube videos. Your business blog should be an exception. Let’s look at why linking...

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Your Brand & The Benefits of Owned Media

When it comes to seeking visibility or exposure for your brand, you have plenty of options to choose from—traditional media, social networks, blogs, and more. One of the best paths is something called “owned media.” Let’s explore the concept of...

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How Your Blog is an Extension of Your Brand

When you think about your business brand, chances are your blog isn’t one of the first things to come to mind. But your company’s blog can be an integral part of your branding, if you know how. Let’s look at...

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Do You Need a Blog Style Guide?

When it comes to business blogs, consistency across your content is important. But what happens if more than one person manages your blog content, and the style and quality aren’t always the same? That’s where a blog style guide...

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Write Better Blog Posts: 3 Tips You Can Use Today

If you’ve ever looked back over your old blog content and found it dull, uninspiring, or even inappropriate for your company’s goals, you might be wondering how you can write better blog posts. Writing better blog content doesn’t have to...

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5 Types of Blog Content Your Business Can Use Again & Again

Sometimes the most difficult part of business blogging is knowing what to write about. While it’s a good idea to pre-plan your blog post topics with an editorial calendar, that isn’t always where you’ll find yourself. Fortunately, some blog...

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How to Get More Out of Your Blog’s Evergreen Content

If you run a blog, either for your company or as a business on its own, one of your biggest financial and time commitments will be creating content. Sometimes that content will be timely. But the bulk of your...

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