Sep
29
2020
When it comes to business blogs, consistency across your content is important. But what happens if more than one person manages your blog content, and the style and quality aren’t always the same? That’s where a blog style guide...
Sep
22
2020
If you’ve ever looked back over your old blog content and found it dull, uninspiring, or even inappropriate for your company’s goals, you might be wondering how you can write better blog posts.
Writing better blog content doesn’t have to...
Sep
15
2020
Sometimes the most difficult part of business blogging is knowing what to write about. While it’s a good idea to pre-plan your blog post topics with an editorial calendar, that isn’t always where you’ll find yourself. Fortunately, some blog...
Sep
08
2020
If you run a blog, either for your company or as a business on its own, one of your biggest financial and time commitments will be creating content. Sometimes that content will be timely. But the bulk of your...
Sep
01
2020
Blog content, when done right, should benefit your business. That might mean directly converting readers into buyers. It might mean driving more traffic to your site through search engine rankings. Or it might help you build or maintain a...
Aug
25
2020
Years ago I shared some basic tips on how to make your business blog an authority in your niche or industry. Those were high-level goals about your company blog as a whole. Today I'd like to get more specific...
Aug
18
2020
If your business is online, chances are good you want your website to rank well in Google. It can drive new customers to your site, enticing them to buy from you. And those leads can be warmer leads than...
Aug
11
2020
We previously looked at the purpose of press releases, and how they’ve gone from strictly serving as media relations tools to taking on search engine optimization (SEO) goals too. Some companies use news releases only for SEO. But many that try go...
Aug
04
2020
You might have heard about “SEO press releases” and that issuing releases is an easy way to improve your search engine rankings.
There’s some truth to that. But chances are good any SEO advice you’ve read about press release writing or...
Jul
28
2020
What blog post length should you aim for on your business blog?
This is one of the most common questions new blog owners have when they come to me for help. And that makes sense. The length of your blog...
