Sep
13
2019
The term "content marketing" has been around for years (really just a combination of inbound marketing and PR-related publication). Yet small businesses still frequently get it wrong.
Here's the thing. Content marketing is all about creating and sharing high quality...
May
06
2019
Years ago I shared some basic tips on how to make your business blog an authority in your niche or industry. Those were high-level goals about your company blog as a whole. Today I'd like to get more specific...
Apr
16
2018
If you want to run a successful business blog, you'll need to consistently create new content. But sometimes you just don't have enough time to do that on your own. That's where a freelance blogger comes in.
When you hire...
Apr
04
2018
You've decided to launch a company blog. And that's great. Blogs can be effective tools for both marketing and PR. But now that you're ready to blog, what on earth are you supposed to write about?
While it helps to...
Apr
02
2018
If your business is online, chances are good you want your website to rank well in Google. It can drive new customers to your site, enticing them to buy from you. And those leads can be warmer leads than...
Mar
28
2018
We’ve been talking about manual press release distribution recently — when you directly send your news, in a personalized way, to hand-picked target media outlets rather than relying on a press release distribution service.
But how do you know which journalists to...
Mar
26
2018
In my last post, I introduced you to the concept of manual press release distribution — which, in most cases, will involve emailing your news release to hand-picked and well-targeted media outlets. Today let’s talk about when that might...
Mar
21
2018
Next week, we'll dive into the topic of manual press release distribution. That’s when you send your press release to a specified list of journalists and bloggers rather than simply putting your news up on a distribution service like PRWeb....
Mar
19
2018
Normally we focus on writing here. And recently I've shared a lot of information about writing press releases for your business. But what happens after you write your release (or hire a professional to write it for you)? Then it's...
Mar
14
2018
We've spent a lot of time here on the blog recently talking about what press releases are and how you can properly format press releases to appeal to members of the media. But what happens if you have news...
