Jan
20
2021
We’re living through a disinformation age. And that goes well beyond political reporting. Credible sources are lacking in all sorts of online content, from blog posts to YouTube videos.
Your business blog should be an exception.
Let’s look at why linking...
Jan
13
2021
When it comes to seeking visibility or exposure for your brand, you have plenty of options to choose from—traditional media, social networks, blogs, and more. One of the best paths is something called “owned media.”
Let’s explore the concept of...
Jan
06
2021
When you think about your business brand, chances are your blog isn’t one of the first things to come to mind. But your company’s blog can be an integral part of your branding, if you know how.
Let’s look at...
Sep
29
2020
When it comes to business blogs, consistency across your content is important. But what happens if more than one person manages your blog content, and the style and quality aren’t always the same? That’s where a blog style guide...
Sep
22
2020
If you’ve ever looked back over your old blog content and found it dull, uninspiring, or even inappropriate for your company’s goals, you might be wondering how you can write better blog posts.
Writing better blog content doesn’t have to...
Sep
15
2020
Sometimes the most difficult part of business blogging is knowing what to write about. While it’s a good idea to pre-plan your blog post topics with an editorial calendar, that isn’t always where you’ll find yourself. Fortunately, some blog...
Sep
08
2020
If you run a blog, either for your company or as a business on its own, one of your biggest financial and time commitments will be creating content. Sometimes that content will be timely. But the bulk of your...
Sep
01
2020
Blog content, when done right, should benefit your business. That might mean directly converting readers into buyers. It might mean driving more traffic to your site through search engine rankings. Or it might help you build or maintain a...
Aug
25
2020
Years ago I shared some basic tips on how to make your business blog an authority in your niche or industry. Those were high-level goals about your company blog as a whole. Today I'd like to get more specific...
Aug
18
2020
If your business is online, chances are good you want your website to rank well in Google. It can drive new customers to your site, enticing them to buy from you. And those leads can be warmer leads than...
