Write Better Blog Posts: 3 Tips You Can Use Today

If you’ve ever looked back over your old blog content and found it dull, uninspiring, or even inappropriate for your company’s goals, you might be wondering how you can write better blog posts. Writing better blog content doesn’t have to...

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5 Types of Blog Content Your Business Can Use Again & Again

Sometimes the most difficult part of business blogging is knowing what to write about. While it’s a good idea to pre-plan your blog post topics with an editorial calendar, that isn’t always where you’ll find yourself. Fortunately, some blog...

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How to Get More Out of Your Blog’s Evergreen Content

If you run a blog, either for your company or as a business on its own, one of your biggest financial and time commitments will be creating content. Sometimes that content will be timely. But the bulk of your...

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What to do if Your Blog Content Quality Isn’t up to Snuff

Blog content, when done right, should benefit your business. That might mean directly converting readers into buyers. It might mean driving more traffic to your site through search engine rankings. Or it might help you build or maintain a...

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How to Make Your Business Blog More Authoritative

Years ago I shared some basic tips on how to make your business blog an authority in your niche or industry. Those were high-level goals about your company blog as a whole. Today I'd like to get more specific...

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How Writing for Readers Appeals to Search Engines

If your business is online, chances are good you want your website to rank well in Google. It can drive new customers to your site, enticing them to buy from you. And those leads can be warmer leads than...

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The Evolution of SEO Press Releases

We previously looked at the purpose of press releases, and how they’ve gone from strictly serving as media relations tools to taking on search engine optimization (SEO) goals too. Some companies use news releases only for SEO. But many that try go...

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Why Serious Press Release Writers Don’t Stress About SEO

You might have heard about “SEO press releases” and that issuing releases is an easy way to improve your search engine rankings. There’s some truth to that. But chances are good any SEO advice you’ve read about press release writing or...

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What is the Ideal Blog Post Length?

What blog post length should you aim for on your business blog? This is one of the most common questions new blog owners have when they come to me for help. And that makes sense. The length of your blog...

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5 Tips for Working with Freelance Bloggers

If you want to run a successful business blog, you'll need to consistently create new content. But sometimes you just don't have enough time to do that on your own. That's where a freelance blogger comes in. When you hire...

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