How to Identify Credible Sources for Your Blog Content

We’re living through a disinformation age. And that goes well beyond political reporting. Credible sources are lacking in all sorts of online content, from blog posts to YouTube videos. Your business blog should be an exception. Let’s look at why linking...

Continue reading →

Your Brand & The Benefits of Owned Media

When it comes to seeking visibility or exposure for your brand, you have plenty of options to choose from—traditional media, social networks, blogs, and more. One of the best paths is something called “owned media.” Let’s explore the concept of...

Continue reading →

How Your Blog is an Extension of Your Brand

When you think about your business brand, chances are your blog isn’t one of the first things to come to mind. But your company’s blog can be an integral part of your branding, if you know how. Let’s look at...

Continue reading →

Do You Need a Blog Style Guide?

When it comes to business blogs, consistency across your content is important. But what happens if more than one person manages your blog content, and the style and quality aren’t always the same? That’s where a blog style guide...

Continue reading →

Write Better Blog Posts: 3 Tips You Can Use Today

If you’ve ever looked back over your old blog content and found it dull, uninspiring, or even inappropriate for your company’s goals, you might be wondering how you can write better blog posts. Writing better blog content doesn’t have to...

Continue reading →

5 Types of Blog Content Your Business Can Use Again & Again

Sometimes the most difficult part of business blogging is knowing what to write about. While it’s a good idea to pre-plan your blog post topics with an editorial calendar, that isn’t always where you’ll find yourself. Fortunately, some blog...

Continue reading →

How to Get More Out of Your Blog’s Evergreen Content

If you run a blog, either for your company or as a business on its own, one of your biggest financial and time commitments will be creating content. Sometimes that content will be timely. But the bulk of your...

Continue reading →

What to do if Your Blog Content Quality Isn’t up to Snuff

Blog content, when done right, should benefit your business. That might mean directly converting readers into buyers. It might mean driving more traffic to your site through search engine rankings. Or it might help you build or maintain a...

Continue reading →

How to Make Your Business Blog More Authoritative

Years ago I shared some basic tips on how to make your business blog an authority in your niche or industry. Those were high-level goals about your company blog as a whole. Today I'd like to get more specific...

Continue reading →

How Writing for Readers Appeals to Search Engines

If your business is online, chances are good you want your website to rank well in Google. It can drive new customers to your site, enticing them to buy from you. And those leads can be warmer leads than...

Continue reading →