Public relations writing is my specialty, and that’s what this section covers. Not only will you find posts in sub-categories like press release writing here, but you’ll also learn about writing features, pitch letters, media advisories, and other types of PR writing.
Press release headlines are one of the most important factors in whether or not your releases attract media and blog coverage. The headline is the first thing journalists see, whether they find your release online or in their email inbox. These three simple tips can help you format and write better headlines for your next press … Read more
Is your press release newsworthy? That’s the first question members of the media are going to ask when they read any news release you send them. Well, that and “will my audience care about this?” But we’ll get to targeting and distribution in another post. For now, let’s focus on making sure your latest release … Read more
When learning how to write a press release, you’ll often see two important bits of advice: Use the inverted pyramid. Cover the “5 Ws” in your press release introduction (or lede). We’ll go into the inverted pyramid in more depth in a later post. But for now just know it means you start with the … Read more
We’ve already looked at what press releases are (and aren’t). So let’s take the basics to the next level — what is the purpose of a press release? A decade or two ago, the answer to this question was easy. The purpose of a press release was to alert journalists about your company’s, or organization’s, news. You wanted … Read more
You want to issue press releases for your business. You know they can lead to media exposure and even high quality backlinks from authority websites. But what is a press release exactly (and what are they designed to do)? By understanding what press releases are all about, you can make them work harder for your business. But first… What … Read more
Note: This post was originally published at NakedPR.com and was moved to Kiss My Biz upon that blog’s reorganization. – There’s one thing in particular that drives me crazy in working with webmasters on press release writing and distribution. Far too many honestly believe that “press releases” and “articles” are the same thing. I stumbled … Read more
Here is a sample online free press release template that you can use as an outline in your own press release writing, while keeping online press release distribution in mind: SAMPLE PRESS RELEASE TEMPLATE FOR ONLINE PRESS RELEASE DISTRIBUTION FOR IMMEDIATE RELEASE The Title of Your Press Release Will Go Here in Bold Type When … Read more
There are plenty of tips available about how to write a press release. Instead, let’s look at some press release “sins,” with these five easy ways to have a press release ignored by the media. 1. Forget to include media contact information. If a news angle catches the attention of a journalist, they might need … Read more
Have you ever visited a competitor’s website and noticed that they have an online media room (also known as an online newsroom)? Have you wondered why they bothered or what benefits an online media room actually offered? While there’s no need to rush to create one of your own, it might be a good idea … Read more
An online press room (or online media room, news room, etc.) can be a beneficial addition to the website of any home, small, or online business, although it’s something many small businesses never develop. Let’s explore a few online press room basics. What is an Online Press Room? An online press room is like an … Read more