Public Relations Writing

Public relations writing is my specialty, and that’s what this section covers. Not only will you find posts in sub-categories like press release writing here, but you’ll also learn about writing features, pitch letters, media advisories, and other types of PR writing.

The Evolution of SEO Press Releases

We previously looked at the purpose of press releases, and how they’ve gone from strictly serving as media relations tools to taking on search engine optimization (SEO) goals too. Some companies use news releases only for SEO. But many that try go...

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What is the Purpose of a Press Release?

We’ve already looked at what press releases are (and aren’t). So let’s take the basics to the next level — what is the purpose of a press release? A decade or two ago, the answer to this question was easy. The purpose of a...

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Why Serious Press Release Writers Don’t Stress About SEO

You might have heard about “SEO press releases” and that issuing releases is an easy way to improve your search engine rankings. There’s some truth to that. But chances are good any SEO advice you’ve read about press release writing or...

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What is a Press Release?

You want to issue press releases for your business. You know they can lead to media exposure and even high quality backlinks from authority websites. But what is a press release exactly (and what are they designed to do)? By understanding what press releases...

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Should Your Business Have an Online Media Room?

Have you ever visited a competitor's website and noticed that they have an online media room (also known as an online newsroom)? Have you wondered why they bothered or what benefits an online media room actually offered? While there's...

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What Should You Include in a Business Case Study?

Previously we looked at what case studies can do for your business. But how do you actually write a business case study? Today let's take a quick look at what you should include in any business case study you write....

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What Can Case Studies do for Your Business?

When it comes to marketing your business, there are a wide variety of business writing and content marketing strategies out there. Coming up with the right strategy will involve choosing the best business writing tools for your company. For...

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Balancing PR and SEO in Online Press Release Distribution

Press releases have been around for over 100 years. While we might distribute them a little differently now given the advent of online press release distribution, the goal is still the same — get your news in the hands...

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Press Releases, News Releases, Media Releases, Web Releases – Huh?

As a small business owner interested in press release writing and distribution, it’s quite possible that you’re going to come across a few different terms for the same thing: press releases news releases media releases Web releases Why do we...

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Types of Public Relations Writing for Your Small Business

Here at Pro Business Writer I’m all about helping small business owners learn how different types of business writing can benefit their businesses. With a public relations background, PR writing is of particular interest to me (and I'll teach...

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