Here at Pro Business Writer I’m all about helping small business owners learn how different types of business writing can benefit their businesses. With a public relations background, PR writing is of particular interest to me (and I’ll teach you the basics of public relations writing so you can complete some projects on your own). Before getting into specifics of how to tackle different public relations writing projects though, it’s important that you understand what PR writing is and what types of projects fall under that umbrella. To give you a rough idea, here are some of the types of PR writing we’ll talk about more in depth on this blog:

  • Press releases / news releases
  • White papers
  • Features
  • Pitch letters
  • Newsletters

Some of these projects will be easier to take on with a DIY approach than others, and the list certainly isn’t exhaustive (public relations writing can also include brochures, op-eds, fact sheets, backgrounders, PSAs, speeches, and more). These particular projects are some of the more common you might want to consider as a small business owner though, so that’s where our emphasis will be moving forward.

In our future post series, we’ll look at press releases — how they can benefit your small business, tips on press release writing, SEO press releases, a simple press release template to guide you, and advice on press release distribution on even tight budgets.

Do you need help with a public relations writing project? Contact me and let a PR pro handle it for you.

Jennifer Mattern
Jennifer Mattern is a freelance blogger, business writer, and PR consultant specializing in working with small businesses and independent and creative professionals. In addition to writing for others for 20 years and having 17 years experience in PR and online marketing, Jenn has been blogging for 15 years and runs several blogs of her own including All Freelance Writing, NakedPR, and Kiss My Biz.

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