Types of Public Relations Writing for Your Small Business

Here at Pro Business Writer I’m all about helping small business owners learn how different types of business writing can benefit their businesses. With a public relations background, PR writing is of particular interest to me (and I’ll teach you the basics of public relations writing so you can complete some projects on your own). Before getting into specifics of how to tackle different public relations writing projects though, it’s important that you understand what PR writing is and what types of projects fall under that umbrella. To give you a rough idea, here are some of the types of PR writing we’ll talk about more in depth on this blog:

  • Press releases / news releases
  • White papers
  • Features
  • Pitch letters
  • Newsletters

Some of these projects will be easier to take on with a DIY approach than others, and the list certainly isn’t exhaustive (public relations writing can also include brochures, op-eds, fact sheets, backgrounders, PSAs, speeches, and more). These particular projects are some of the more common you might want to consider as a small business owner though, so that’s where our emphasis will be moving forward.

In our future post series, we’ll look at press releases — how they can benefit your small business, tips on press release writing, SEO press releases, a simple press release template to guide you, and advice on press release distribution on even tight budgets.

Do you need help with a public relations writing project? Contact me and let a PR pro handle it for you.

Jennifer Mattern is a freelance business writer, professional blogger, consultant, and publisher.

Jenn has over 20 years' experience as a professional writer and editor and 20 years' experience in marketing and PR specializing in digital PR and new media (with significant experience in social media, online marketing, SEO, and thought leadership publication). She also has 18 years' professional blogging and web publishing experience, including on the web development side.

In addition to offering client services, Jenn also developed and runs numerous online publications including All Freelance Writing, Freelance Writing Pros, NakedPR, Bizammo, and Kiss My Biz.

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