If your business is online, chances are good you want your website to rank well in Google. It can drive new customers to your site, enticing them to buy from you. And those leads can be warmer leads than others you might have simply because they’re already searching for you or what you offer. Ranking … Read more
We previously looked at the purpose of press releases, and how they’ve gone from strictly serving as media relations tools to taking on search engine optimization (SEO) goals too. Some companies use news releases only for SEO. But many that try go about it all wrong. Let’s look at the evolution of SEO press releases and how you … Read more
You might have heard about “SEO press releases” and that issuing releases is an easy way to improve your search engine rankings. There’s some truth to that. But chances are good any SEO advice you’ve read about press release writing or distribution is either sorely outdated or flat-out wrong. So before you follow all those little … Read more
There’s a trend in the freelance writing and content marketing communities that could be problematic for you if you jump on board. I take particular interest in this trend because it’s often perpetrated by supposed PR professionals (of which I’m one), while what they’re peddling has nothing to do with legitimate PR. Here’s what business … Read more
Press releases have been around for over 100 years. While we might distribute them a little differently now given the advent of online press release distribution, the goal is still the same — get your news in the hands of interested people. While news dissemination is still the primary purpose of press releases, search engine … Read more