Have you ever visited a competitor’s website and noticed that they have an online media room (also known as an online newsroom)? Have you wondered why they bothered or what benefits an online media room actually offered? While there’s no need to rush to create one of your own, it might be a good idea to start planning for one in the future. Let’s explore why.

Here are a few reasons you might want to consider adding an online media room to your company’s website.

Make Things Easier on the Media

If you plan to seek any kind of media coverage for your business, or your business is likely to attract it, a media room makes things easier on reporters, bloggers, and others who might want to report on your company.

For example, a media room provides media-specific contact information to journalists so they don’t get bounced around between different employees. You can also include an archive of your company’s press releases, giving journalists instant insight into the company’s history of newsworthy developments.

Secure Better Online Coverage

Your online media room can also help journalists better cover your company when they want to. For example, you can make sure they have access to high resolution images of your logo, key staff, and products relevant to any news you release.

You might also secure more coverage by giving journalists and bloggers the opportunity to subscribe to your press releases or news alerts, making sure those interested in your business always know what’s going on (perhaps even before you release the news over the wires).

Build More Credibility

An online media room can even help you build more credibility for your business. That’s because a media room is a great place to share examples of past media coverage, quotes, and social proof .

When journalists and bloggers can see how many people follow your brand, how well your staff handles audio or video interviews, or that even larger media outlets thought your company was worth covering, your company can become more appealing to them.

An online media room isn’t necessary for every business, especially all small businesses. But if you’re already security coverage and you’d like to show it off, or you regularly have news to share and you want to make your business more accessible to the media, it’s an excellent place to start.

If you need help creating content for your online media room, contact me any time to discuss what I can do for you.

Jennifer Mattern
Jennifer Mattern is a freelance blogger, business writer, and PR consultant specializing in working with small businesses and independent and creative professionals. In addition to writing for others for over 20 years and having 18 years experience in PR and online marketing, Jenn has been blogging for 16 years and runs several blogs of her own including All Freelance Writing, NakedPR, and Kiss My Biz.

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