Should Your Business Have an Online Media Room?

Have you ever visited a competitor’s website and noticed that they have an online media room (also known as an online newsroom)? Have you wondered why they bothered or what benefits an online media room actually offered? While there’s no need to rush to create one of your own, it might be a good idea to start planning for one in the future. Let’s explore why.

Here are a few reasons you might want to consider adding an online media room to your company’s website.

Make Things Easier on the Media

If you plan to seek any kind of media coverage for your business, or your business is likely to attract it, a media room makes things easier on reporters, bloggers, and others who might want to report on your company.

For example, a media room provides media-specific contact information to journalists so they don’t get bounced around between different employees. You can also include an archive of your company’s press releases, giving journalists instant insight into the company’s history of newsworthy developments.

Secure Better Online Coverage

Your online media room can also help journalists better cover your company when they want to. For example, you can make sure they have access to high resolution images of your logo, key staff, and products relevant to any news you release.

You might also secure more coverage by giving journalists and bloggers the opportunity to subscribe to your press releases or news alerts, making sure those interested in your business always know what’s going on (perhaps even before you release the news over the wires).

Build More Credibility

An online media room can even help you build more credibility for your business. That’s because a media room is a great place to share examples of past media coverage, quotes, and social proof .

When journalists and bloggers can see how many people follow your brand, how well your staff handles audio or video interviews, or that even larger media outlets thought your company was worth covering, your company can become more appealing to them.

An online media room isn’t necessary for every business, especially all small businesses. But if you’re already security coverage and you’d like to show it off, or you regularly have news to share and you want to make your business more accessible to the media, it’s an excellent place to start.

If you need help creating content for your online media room, contact me any time to discuss what I can do for you.

Jennifer Mattern is a freelance business writer, professional blogger, consultant, and publisher.

Jenn has 25 years' experience as a professional writer and editor and more than 20 years' experience in marketing and PR, specializing in digital PR and new media (with significant experience in social media, online marketing, SEO, and thought leadership publication). She also has 19 years' professional blogging and web publishing experience, including web development, mostly in the WordPress environment.

In addition to offering client services, Jenn also developed and runs numerous online publications including All Freelance Writing, Freelance Writing Pros, NakedPR, and Kiss My Biz.

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