What is a Press Release?

You want to issue press releases for your business. You know they can lead to media exposure and even high quality backlinks from authority websites. But what is a press release exactly (and what are they designed to do)? By understanding what press releases...

Continue reading →

What is the Ideal Blog Post Length?

What blog post length should you aim for on your business blog? This is one of the most common questions new blog owners have when they come to me for help. And that makes sense. The length of your blog...

Continue reading →

What is a Blog Anyway?

Before I get too far into the topic of business blogging, we should probably cover one of the absolute basics -- what is a blog? If you already have a company blog, you can skip this one. But if you're...

Continue reading →

Business Writing Templates: Pros & Cons

When it comes to business writing of any kind, consistency is important. Every marketing piece should reflect your brand. Every piece of internal communication needs to convey a consistent attitude toward staff. Every blog post should serve the same...

Continue reading →

What Does a Freelance Blogger Bring to the Table?

Should your company hire a freelance blogger, or should you handle your business blog on your own? A case can be made for either option. After all, no one knows your business as well as you do. You would be...

Continue reading →

Asking Your Freelance Writer to do This Could Damage Your Reputation

There's a trend in the freelance writing and content marketing communities that could be problematic for you if you jump on board. I take particular interest in this trend because it's often perpetrated by supposed PR professionals (of which...

Continue reading →

3 Easy Ways to Improve Your DIY Business Writing

Not all business writing requires the help of a professional writer. Being one, that's tough to say. But it's the truth. Some business communication is quite simple -- an email to a vendor or colleague, a memo to your employees,...

Continue reading →

Should Your Company Run a Business Blog or a Niche Blog?

You've decided that your company should have a blog. But do you know what kind of blog you want to launch? Will it be a "business blog," or will it be a "niche blog?" What's the difference? And does it really matter? Business-owned...

Continue reading →

5 Tips for Better Business Writing

Writing impacts your business on a daily basis whether you realize it or not. Strong writing is what makes your ads successful. It's what convinces members of the media to pick up your news story from your press release....

Continue reading →

105 Ways a Freelance Writer Can Help Your Business

Are you interested in content marketing to promote your small business? Do you need a better communication plan internally? Could you use some help with your media relations? If you answered "yes" to any of those questions, it might...

Continue reading →