The term “content marketing” has been around for years (really just a combination of inbound marketing and PR-related publication). Yet small businesses still frequently get it wrong. Here’s the thing. Content marketing is all about creating and sharing high quality content — things people actually want to consume and interact with. Are You Making This Content Marketing … Read more
You run a small business with a handful of employees. Or maybe you’re a solopreneur managing everything yourself. You’ve heard you need a blog, but how are you supposed to manage it? What can it do for you? Why would you want one? Isn’t it just a waste of time that you could be putting … Read more
When you decide to work with one or more freelance writers to carry out your content strategy, you have the option of working with ghostwriters or bylined writers. What’s the difference? Bylined writers have their author name attached to what they write. Ghostwriters don’t get public credit on your site. The work can be published … Read more
When it comes to your company’s content writing, “To DIY, or not to DIY?” That is the question. Is it worth the time investment to write your web content internally? Or should you hire a ghostwriter to help you craft on-message content in your brand’s voice? In this post we’ll explore both options and their … Read more
The quantity vs quality debate in online content isn’t a new one. For years, bloggers and other digital publishers have sought balance between the two — enough content to appease search engine giant Google’s lust for fresh content, but also high enough quality content to appeal to actual readers and keep them coming back. The problem with … Read more
You’ve decided to launch a company blog. And that’s great. Blogs can be effective tools for both marketing and PR. But now that you’re ready to blog, what on earth are you supposed to write about? While it helps to form a long-term content strategy and come up with your own unique blog post ideas … Read more
We’ve been talking about manual press release distribution recently — when you directly send your news, in a personalized way, to hand-picked target media outlets rather than relying on a press release distribution service. But how do you know which journalists to send your news release to? Before you think about distribution, you’ll want to build a … Read more
In my last post, I introduced you to the concept of manual press release distribution — which, in most cases, will involve emailing your news release to hand-picked and well-targeted media outlets. Today let’s talk about when that might be a better option than using a press release distribution website. Here are a couple of … Read more
Next week, we’ll dive into the topic of manual press release distribution. That’s when you send your press release to a specified list of journalists and bloggers rather than simply putting your news up on a distribution service like PRWeb. We’ll discuss media lists and when manual news release distribution makes the most sense. First though, … Read more
Normally we focus on writing here. And recently I’ve shared a lot of information about writing press releases for your business. But what happens after you write your release (or hire a professional to write it for you)? Then it’s time to focus on press release distribution. While I write press releases for clients, I no … Read more