Business Writing Blog

Does Your Small Business Need a Blog?

You run a small business with a handful of employees. Or maybe you’re a solopreneur managing everything yourself. You’ve heard you need a blog, but how are you supposed to manage it? What can it do for you? Why would you want one? Isn’t it just a waste of time that you could be putting …

5 Business Blog Post Ideas

You’ve decided to launch a company blog. And that’s great. Blogs can be effective tools for both marketing and PR. But now that you’re ready to blog, what on earth are you supposed to write about? While it helps to form a long-term content strategy and come up with your own unique blog post ideas …

3 Ways to Build Your Own Media List for Press Release Distribution

We’ve been talking about manual press release distribution recently — when you directly send your news, in a personalized way, to hand-picked target media outlets rather than relying on a press release distribution service. But how do you know which journalists to send your news release to? Before you think about distribution, you’ll want to build a …

When Manual Press Release Distribution Makes Sense

In my last post, I introduced you to the concept of manual press release distribution — which, in most cases, will involve emailing your news release to hand-picked and well-targeted media outlets. Today let’s talk about when that might be a better option than using a press release distribution website. Here are a couple of …

What’s Wrong With a Media Blast?

Next week, we’ll dive into the topic of manual press release distribution. That’s when you send your press release to a specified list of journalists and bloggers rather than simply putting your news up on a distribution service like PRWeb. We’ll discuss media lists and when manual news release distribution makes the most sense. First though, …

Press Release Distribution Dos & Don’ts

Normally we focus on writing here. And recently I’ve shared a lot of information about writing press releases for your business. But what happens after you write your release (or hire a professional to write it for you)? Then it’s time to focus on press release distribution. While I write press releases for clients, I no …

What is an Embargoed Press Release?

We’ve spent a lot of time here on the blog recently talking about what press releases are and how you can properly format press releases to appeal to members of the media. But what happens if you have news you want to share, but you don’t want media outlets to over that news immediately? Is …

Tips for Formatting Press Release End Matter

We’ve already looked at tips on writing press release headlines and tips for formatting your press release body (the main content). Today let’s look at the last stage of formatting your news release: the end matter. But first, the all-important question: What is Press Release End Matter? In its simplest terms, your press release end matter is …

Should Your Small Business Release an E-book?

If you haven’t yet considered making e-books a part of your content marketing plan, you’re missing out — especially if you’re a solopreneur. I get it though. E-books can be long. They can seem like daunting projects if you’ve never written one before. But the pay-off can be worth it. And you have options to …

Tips for Formatting Your Press Release Body

In my last post, we looked at tips for writing press release headlines. Now we’re going to look at the “meat” of your press releases — the press release body. This is where you go beyond grabbing a journalist’s attention and give them all of the important information they would need if they decide to write …