Should Your Small Business Release an E-book?

If you haven’t yet considered making e-books a part of your content marketing plan, you’re missing out — especially if you’re a solopreneur. I get it though. E-books can be long. They can seem like daunting projects if you’ve never written one before. But the pay-off can be worth it. And you have options to make the process easier.

Let’s talk about the benefits of releasing an e-book or two through your small business, and how a professional writer can help you with a project like this.

The Business Value of E-books

You might be wondering why a business like yours would ever want to offer e-books. “How can they really help my company grow?” you might ask.

E-books aren’t just long articles or casual reading material. They can offer real business benefits. For example, e-books can:

Serve as a residual income stream.

You have them written once and you can continue to sell digital copies indefinitely without further production costs.

Lead to more email subscribers or site memberships.

Offer your e-book for free as an incentive to grow your audience or readership and then market paid products through your website or newsletter. E-books put eyes in front of your offers.

Build your recognition as an authority in your niche or industry.

If you want to be viewed as a recognized expert (to stand out among your competition), e-books are excellent PR and marketing tools for getting your name and existing knowledge out there.

More money. More subscribers. More members. More trust. More visibility.

E-books can help your small business with any of those things. But what if you don’t have time to write one yourself?

3 Reasons to Hire a Professional E-book Author

Now that you understand the ways e-books can help your business, let’s look at some of the reasons you might want to hire a professional e-book writer instead of going the DIY route.

1. You’re a business owner, not a writer.

You can be a brilliant business owner and still not be a strong writer. You might have wisdom to share that customers would happily pay for, but you aren’t sure how to communicate those ideas effectively. A professional e-book writer knows how to take your information, your voice, and your style and turn it into a high quality product on your behalf.

2. You don’t have the time to write an e-book on your own. 

Along those same lines, your schedule is probably already busy. You have to manage your own customers, clients, or employees. You have administrative work to handle. You have to market your business and make sales. Taking time off from those business tasks to write your own e-book could cost you far more than hiring a professional e-book writer. In other words, your time is more valuable elsewhere.

3. You want help through the entire process. 

There are several different types of e-books (from traditional “information product” .pdf e-books — the most common type I’m asked to write — to Amazon Kindle e-books). A professional e-book writer should be able to help you from start to finish — picking the right file type for your audience, helping you target your market appropriately before writing, and handling basic design and formatting (although extensive design work might require an outside design professional). That means you don’t have to keep up on all of the latest e-publishing trends. Your professional e-book writer does that for you.

If you’ve decided that hiring a professional e-book writer is the right option for you, get in touch to discuss your project.

Jennifer Mattern is a freelance business writer, professional blogger, consultant, and publisher.

Jenn has 25 years' experience as a professional writer and editor and more than 20 years' experience in marketing and PR, specializing in digital PR and new media (with significant experience in social media, online marketing, SEO, and thought leadership publication). She also has 19 years' professional blogging and web publishing experience, including web development, mostly in the WordPress environment.

In addition to offering client services, Jenn also developed and runs numerous online publications including All Freelance Writing, Freelance Writing Pros, NakedPR, and Kiss My Biz.

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