Business Writing Blog

Tips for Writing Press Release Headlines

Press release headlines are one of the most important factors in whether or not your releases attract media and blog coverage. The headline is the first thing journalists see, whether they find your release online or in their email inbox. These three simple tips can help you format and write better headlines for your next press …

Make Your Press Releases Newsworthy

Is your press release newsworthy? That’s the first question members of the media are going to ask when they read any news release you send them. Well, that and “will my audience care about this?” But we’ll get to targeting and distribution in another post. For now, let’s focus on making sure your latest release …

The 5 Ws of Press Release Writing

When learning how to write a press release, you’ll often see two important bits of advice: Use the inverted pyramid. Cover the “5 Ws” in your press release introduction (or lede). We’ll go into the inverted pyramid in more depth in a later post. But for now just know it means you start with the …

What is the Purpose of a Press Release?

We’ve already looked at what press releases are (and aren’t). So let’s take the basics to the next level — what is the purpose of a press release? A decade or two ago, the answer to this question was easy. The purpose of a press release was to alert journalists about your company’s, or organization’s, news. You wanted …

What is a Press Release?

You want to issue press releases for your business. You know they can lead to media exposure and even high quality backlinks from authority websites. But what is a press release exactly (and what are they designed to do)? By understanding what press releases are all about, you can make them work harder for your business. But first… What …

What is a Blog Anyway?

Before I get too far into the topic of business blogging, we should probably cover one of the absolute basics — what is a blog? If you already have a company blog, you can skip this one. But if you’re a small business owner thinking about adding one to your website for the very first …

Business Writing Templates: Pros & Cons

When it comes to business writing of any kind, consistency is important. Every marketing piece should reflect your brand. Every piece of internal communication needs to convey a consistent attitude toward staff. Every blog post should serve the same larger strategy. One way to increase consistency is to use business writing templates. That might mean …

What Does a Freelance Blogger Bring to the Table?

Should your company hire a freelance blogger, or should you handle your business blog on your own? A case can be made for either option. After all, no one knows your business as well as you do. You would be a logical choice. Then again, not all business owners count writing as a strength. In …

3 Easy Ways to Improve Your DIY Business Writing

Not all business writing requires the help of a professional writer. Being one, that’s tough to say. But it’s the truth. Some business communication is quite simple — an email to a vendor or colleague, a memo to your employees, a quick social media update (as opposed to a broader campaign). And sometimes you need …

Should Your Company Run a Business Blog or a Niche Blog?

You’ve decided that your company should have a blog. But do you know what kind of blog you want to launch? Will it be a “business blog,” or will it be a “niche blog?” What’s the difference? And does it really matter? Business-owned blogs offer many benefits including: relationships with potential customers increased visibility direct sales potential …