We’ve already looked at tips on writing press release headlines and tips for formatting your press release body (the main content). Today let’s look at the last stage of formatting your news release: the end matter. But first, the all-important question: What is Press Release End Matter? In its simplest terms, your press release end matter is … Read more
If you haven’t yet considered making e-books a part of your content marketing plan, you’re missing out — especially if you’re a solopreneur. I get it though. E-books can be long. They can seem like daunting projects if you’ve never written one before. But the pay-off can be worth it. And you have options to … Read more
In my last post, we looked at tips for writing press release headlines. Now we’re going to look at the “meat” of your press releases — the press release body. This is where you go beyond grabbing a journalist’s attention and give them all of the important information they would need if they decide to write … Read more
Press release headlines are one of the most important factors in whether or not your releases attract media and blog coverage. The headline is the first thing journalists see, whether they find your release online or in their email inbox. These three simple tips can help you format and write better headlines for your next press … Read more
Is your press release newsworthy? That’s the first question members of the media are going to ask when they read any news release you send them. Well, that and “will my audience care about this?” But we’ll get to targeting and distribution in another post. For now, let’s focus on making sure your latest release … Read more
When learning how to write a press release, you’ll often see two important bits of advice: Use the inverted pyramid. Cover the “5 Ws” in your press release introduction (or lede). We’ll go into the inverted pyramid in more depth in a later post. But for now just know it means you start with the … Read more
We’ve already looked at what press releases are (and aren’t). So let’s take the basics to the next level — what is the purpose of a press release? A decade or two ago, the answer to this question was easy. The purpose of a press release was to alert journalists about your company’s, or organization’s, news. You wanted … Read more
You want to issue press releases for your business. You know they can lead to media exposure and even high quality backlinks from authority websites. But what is a press release exactly (and what are they designed to do)? By understanding what press releases are all about, you can make them work harder for your business. But first… What … Read more
Before I get too far into the topic of business blogging, we should probably cover one of the absolute basics — what is a blog? If you already have a company blog, you can skip this one. But if you’re a small business owner thinking about adding one to your website for the very first … Read more
When it comes to business writing of any kind, consistency is important. Every marketing piece should reflect your brand. Every piece of internal communication needs to convey a consistent attitude toward staff. Every blog post should serve the same larger strategy. One way to increase consistency is to use business writing templates. That might mean … Read more