Have you ever visited a competitor's website and noticed that they have an online media room (also known as an online newsroom)? Have you wondered why they bothered or what benefits an online media room actually offered? While there's...
Customer relationships shouldn't end as soon as you land a sale. The key to good relationship marketing is to keep customers coming back. And you do that by staying in touch well after the initial sale. Fortunately, you have...
While I almost never look at job boards and freelance marketplaces for new freelance writing and blogging jobs, I do review them to curate the best leads on my own site for writers. I frequently come across one client...
Business writing is important to companies large and small, and even to independent professionals. It helps you sell products and services. It helps you develop and earn exposure for your brand. It keeps you in touch with important groups...
People read on the Web differently than they might read something like a book. Readers often visually scan an article, your marketing copy, or a blog post before (or in lieu of) reading your material in full. As a result,...
Previously we looked at what case studies can do for your business. But how do you actually write a business case study? Today let's take a quick look at what you should include in any business case study you write....
When it comes to marketing your business, there are a wide variety of business writing and content marketing strategies out there. Coming up with the right strategy will involve choosing the best business writing tools for your company. For...
The Web is flooded with low-priced content writers these days. Paying $5 - $15 per page or per article can sound appealing to budget-conscious business owners. But that doesn't mean it's the right option for your business. You've heard the old...
If you're in the market to hire a professional business writer, you'll likely find writers offering content writing services and copywriting services. To help you choose the best business writer for your project, it's important to understand the difference. Let's...
You know that subscribers and email marketing can be important to your business. Email marketing can be a great way to increase sales. But if your email newsletters push the wrong buttons in your readers, not only will you...