When it comes to business writing of any kind, consistency is important. Every marketing piece should reflect your brand. Every piece of internal communication needs to convey a consistent attitude toward staff. Every blog post should serve the same...
Should your company hire a freelance blogger, or should you handle your business blog on your own? A case can be made for either option. After all, no one knows your business as well as you do. You would be...
Not all business writing requires the help of a professional writer. Being one, that's tough to say. But it's the truth. Some business communication is quite simple -- an email to a vendor or colleague, a memo to your employees,...
You've decided that your company should have a blog. But do you know what kind of blog you want to launch? Will it be a "business blog," or will it be a "niche blog?" What's the difference? And does it really matter? Business-owned...
Writing impacts your business on a daily basis whether you realize it or not. Strong writing is what makes your ads successful. It's what convinces members of the media to pick up your news story from your press release....
Are you interested in content marketing to promote your small business? Do you need a better communication plan internally? Could you use some help with your media relations? If you answered "yes" to any of those questions, it might...
Have you ever visited a competitor's website and noticed that they have an online media room (also known as an online newsroom)? Have you wondered why they bothered or what benefits an online media room actually offered? While there's...
Customer relationships shouldn't end as soon as you land a sale. The key to good relationship marketing is to keep customers coming back. And you do that by staying in touch well after the initial sale. Fortunately, you have...
Business writing is important to companies large and small, and even to independent professionals. It helps you sell products and services. It helps you develop and earn exposure for your brand. It keeps you in touch with important groups...
People read on the Web differently than they might read something like a book. Readers often visually scan an article, your marketing copy, or a blog post before (or in lieu of) reading your material in full. As a result,...