Mar
08
2018
If you haven't yet considered making e-books a part of your content marketing plan, you're missing out -- especially if you're a solopreneur. I get it though. E-books can be long. They can seem like daunting projects if you've...
Feb
21
2018
In my last post, we looked at tips for writing press release headlines. Now we’re going to look at the “meat” of your press releases — the press release body.
This is where you go beyond grabbing a journalist’s attention and...
Feb
19
2018
Press release headlines are one of the most important factors in whether or not your releases attract media and blog coverage. The headline is the first thing journalists see, whether they find your release online or in their email inbox.
These...
Feb
14
2018
Is your press release newsworthy?
That’s the first question members of the media are going to ask when they read any news release you send them. Well, that and “will my audience care about this?” But we’ll get to targeting...
Feb
12
2018
When learning how to write a press release, you'll often see two important bits of advice:
Use the inverted pyramid.
Cover the "5 Ws" in your press release introduction (or lede).
We'll go into the inverted pyramid in more depth...
Feb
07
2018
We previously looked at the purpose of press releases, and how they’ve gone from strictly serving as media relations tools to taking on search engine optimization (SEO) goals too. Some companies use news releases only for SEO. But many that try go...
Feb
05
2018
We’ve already looked at what press releases are (and aren’t). So let’s take the basics to the next level — what is the purpose of a press release?
A decade or two ago, the answer to this question was easy.
The purpose of a...
Jan
31
2018
You might have heard about “SEO press releases” and that issuing releases is an easy way to improve your search engine rankings.
There’s some truth to that. But chances are good any SEO advice you’ve read about press release writing or...
Jan
29
2018
You want to issue press releases for your business. You know they can lead to media exposure and even high quality backlinks from authority websites. But what is a press release exactly (and what are they designed to do)?
By understanding what press releases...
Jan
24
2018
What blog post length should you aim for on your business blog?
This is one of the most common questions new blog owners have when they come to me for help. And that makes sense. The length of your blog...
