Tips for Formatting Your Press Release Body

In my last post, we looked at tips for writing press release headlines. Now we’re going to look at the “meat” of your press releases — the press release body. This is where you go beyond grabbing a journalist’s attention and...

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Tips for Writing Press Release Headlines

Press release headlines are one of the most important factors in whether or not your releases attract media and blog coverage. The headline is the first thing journalists see, whether they find your release online or in their email inbox. These...

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Make Your Press Releases Newsworthy

Is your press release newsworthy? That’s the first question members of the media are going to ask when they read any news release you send them. Well, that and “will my audience care about this?” But we’ll get to targeting...

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The 5 Ws of Press Release Writing

When learning how to write a press release, you'll often see two important bits of advice: Use the inverted pyramid. Cover the "5 Ws" in your press release introduction (or lede). We'll go into the inverted pyramid in more depth...

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The Evolution of SEO Press Releases

We previously looked at the purpose of press releases, and how they’ve gone from strictly serving as media relations tools to taking on search engine optimization (SEO) goals too. Some companies use news releases only for SEO. But many that try go...

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What is the Purpose of a Press Release?

We’ve already looked at what press releases are (and aren’t). So let’s take the basics to the next level — what is the purpose of a press release? A decade or two ago, the answer to this question was easy. The purpose of a...

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Why Serious Press Release Writers Don’t Stress About SEO

You might have heard about “SEO press releases” and that issuing releases is an easy way to improve your search engine rankings. There’s some truth to that. But chances are good any SEO advice you’ve read about press release writing or...

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What is a Press Release?

You want to issue press releases for your business. You know they can lead to media exposure and even high quality backlinks from authority websites. But what is a press release exactly (and what are they designed to do)? By understanding what press releases...

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What is the Ideal Blog Post Length?

What blog post length should you aim for on your business blog? This is one of the most common questions new blog owners have when they come to me for help. And that makes sense. The length of your blog...

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What is a Blog Anyway?

Before I get too far into the topic of business blogging, we should probably cover one of the absolute basics -- what is a blog? If you already have a company blog, you can skip this one. But if you're...

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