What to do if Your Blog Content Quality Isn’t up to Snuff
Blog content, when done right, should benefit your business. That might mean directly converting readers into buyers. It might mean driving more traffic to your site through search engine rankings. Or it might help you build or maintain a good reputation among customers or others in your industry. But what happens when your blog content …
How to Make Your Business Blog More Authoritative
Years ago I shared some basic tips on how to make your business blog an authority in your niche or industry. Those were high-level goals about your company blog as a whole. Today I’d like to get more specific with some advice on making individual posts on your business blog even more authoritative, and therefore …
How Writing for Readers Appeals to Search Engines
If your business is online, chances are good you want your website to rank well in Google. It can drive new customers to your site, enticing them to buy from you. And those leads can be warmer leads than others you might have simply because they’re already searching for you or what you offer. Ranking …
The Evolution of SEO Press Releases
We previously looked at the purpose of press releases, and how they’ve gone from strictly serving as media relations tools to taking on search engine optimization (SEO) goals too. Some companies use news releases only for SEO. But many that try go about it all wrong. Let’s look at the evolution of SEO press releases and how you …
Why Serious Press Release Writers Don’t Stress About SEO
You might have heard about “SEO press releases” and that issuing releases is an easy way to improve your search engine rankings. There’s some truth to that. But chances are good any SEO advice you’ve read about press release writing or distribution is either sorely outdated or flat-out wrong. So before you follow all those little …
What is the Ideal Blog Post Length?
What blog post length should you aim for on your business blog? This is one of the most common questions new blog owners have when they come to me for help. And that makes sense. The length of your blog posts can determine how much time you have to invest in your blog, or how …
5 Tips for Working with Freelance Bloggers
If you want to run a successful business blog, you’ll need to consistently create new content. But sometimes you just don’t have enough time to do that on your own. That’s where a freelance blogger comes in. When you hire freelance bloggers, they’ll help you keep your company blog updated so you can spend your …
Asking Your Freelance Writer to do This Could Damage Your Reputation
There’s a trend in the freelance writing and content marketing communities that could be problematic for you if you jump on board. I take particular interest in this trend because it’s often perpetrated by supposed PR professionals (of which I’m one), while what they’re peddling has nothing to do with legitimate PR. Here’s what business …
Don’t Ask Bloggers to Promote Your Posts on Personal Social Media Accounts
While I almost never look at job boards and freelance marketplaces for new freelance writing and blogging jobs, I do review them to curate the best leads on my own site for freelance writers. I frequently come across one client request in those ads that makes very little sense, and which is downright disrespectful to …
A Major Content Marketing Mistake Companies Still Make
The term “content marketing” has been around for years (really just a combination of inbound marketing and PR-related publication). Yet small businesses still frequently get it wrong. Here’s the thing. Content marketing is all about creating and sharing high quality content — things people actually want to consume and interact with. Are You Making This Content Marketing …