The Evolution of SEO Press Releases

We previously looked at the purpose of press releases, and how they’ve gone from strictly serving as media relations tools to taking on search engine optimization (SEO) goals too. Some companies use news releases only for SEO. But many that try go...

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Why Serious Press Release Writers Don’t Stress About SEO

You might have heard about “SEO press releases” and that issuing releases is an easy way to improve your search engine rankings. There’s some truth to that. But chances are good any SEO advice you’ve read about press release writing or...

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What is the Ideal Blog Post Length?

What blog post length should you aim for on your business blog? This is one of the most common questions new blog owners have when they come to me for help. And that makes sense. The length of your blog...

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5 Tips for Working with Freelance Bloggers

If you want to run a successful business blog, you'll need to consistently create new content. But sometimes you just don't have enough time to do that on your own. That's where a freelance blogger comes in. When you hire...

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Asking Your Freelance Writer to do This Could Damage Your Reputation

There's a trend in the freelance writing and content marketing communities that could be problematic for you if you jump on board. I take particular interest in this trend because it's often perpetrated by supposed PR professionals (of which...

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Don’t Ask Bloggers to Promote Your Posts on Personal Social Media Accounts

While I almost never look at job boards and freelance marketplaces for new freelance writing and blogging jobs, I do review them to curate the best leads on my own site for freelance writers. I frequently come across one...

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A Major Content Marketing Mistake Companies Still Make

The term "content marketing" has been around for years (really just a combination of inbound marketing and PR-related publication). Yet small businesses still frequently get it wrong. Here's the thing. Content marketing is all about creating and sharing high quality...

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Does Your Small Business Need a Blog?

You run a small business with a handful of employees. Or maybe you’re a solopreneur managing everything yourself. You’ve heard you need a blog, but how are you supposed to manage it? What can it do for you? Why...

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5 Business Blog Post Ideas

You've decided to launch a company blog. And that's great. Blogs can be effective tools for both marketing and PR. But now that you're ready to blog, what on earth are you supposed to write about? While it helps to...

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3 Ways to Build Your Own Media List for Press Release Distribution

We’ve been talking about manual press release distribution recently — when you directly send your news, in a personalized way, to hand-picked target media outlets rather than relying on a press release distribution service. But how do you know which journalists to...

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