5 Tips for Working with Freelance Bloggers

If you want to run a successful business blog, you'll need to consistently create new content. But sometimes you just don't have enough time to do that on your own. That's where a freelance blogger comes in. When you hire...

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Asking Your Freelance Writer to do This Could Damage Your Reputation

There's a trend in the freelance writing and content marketing communities that could be problematic for you if you jump on board. I take particular interest in this trend because it's often perpetrated by supposed PR professionals (of which...

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Don’t Ask Bloggers to Promote Your Posts on Personal Social Media Accounts

While I almost never look at job boards and freelance marketplaces for new freelance writing and blogging jobs, I do review them to curate the best leads on my own site for freelance writers. I frequently come across one...

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A Major Content Marketing Mistake Companies Still Make

The term "content marketing" has been around for years (really just a combination of inbound marketing and PR-related publication). Yet small businesses still frequently get it wrong. Here's the thing. Content marketing is all about creating and sharing high quality...

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Does Your Small Business Need a Blog?

You run a small business with a handful of employees. Or maybe you’re a solopreneur managing everything yourself. You’ve heard you need a blog, but how are you supposed to manage it? What can it do for you? Why...

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5 Business Blog Post Ideas

You've decided to launch a company blog. And that's great. Blogs can be effective tools for both marketing and PR. But now that you're ready to blog, what on earth are you supposed to write about? While it helps to...

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3 Ways to Build Your Own Media List for Press Release Distribution

We’ve been talking about manual press release distribution recently — when you directly send your news, in a personalized way, to hand-picked target media outlets rather than relying on a press release distribution service. But how do you know which journalists to...

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When Manual Press Release Distribution Makes Sense

In my last post, I introduced you to the concept of manual press release distribution — which, in most cases, will involve emailing your news release to hand-picked and well-targeted media outlets. Today let’s talk about when that might...

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What’s Wrong With a Media Blast?

Next week, we'll dive into the topic of manual press release distribution. That’s when you send your press release to a specified list of journalists and bloggers rather than simply putting your news up on a distribution service like PRWeb....

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Press Release Distribution Dos & Don’ts

Normally we focus on writing here. And recently I've shared a lot of information about writing press releases for your business. But what happens after you write your release (or hire a professional to write it for you)? Then it's...

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