link building

Asking Your Freelance Writer to do This Could Damage Your Reputation

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There’s a trend in the freelance writing and content marketing communities that could be problematic for you if you jump on board. I take particular interest in this trend because it’s often perpetrated by supposed PR professionals (of which I’m one), while what they’re peddling has nothing to do with legitimate PR. Here’s what business … Read more

PR vs Traditional Link Building

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There was a question on a webmasters’ forum that I came across this morning, asking which was better: public relations or link-building? Of course, I’d say PR. If anything, strong PR efforts can lead to better backlinks than many more traditional backlink-generating methods. Here’s why: Some Traditional Link-Building Methods: Submitting links to Web directories Social media outlets … Read more