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If your business is online, chances are good you want your website to rank well in Google. It can drive new customers to your site, enticing them to buy from you. And those leads can be warmer leads than others you might have simply because they’re already searching for you or what you offer. Ranking … Read more
We previously looked at the purpose of press releases, and how they’ve gone from strictly serving as media relations tools to taking on search engine optimization (SEO) goals too. Some companies use news releases only for SEO. But many that try go about it all wrong. Let’s look at the evolution of SEO press releases and how you … Read more
You might have heard about “SEO press releases” and that issuing releases is an easy way to improve your search engine rankings. There’s some truth to that. But chances are good any SEO advice you’ve read about press release writing or distribution is either sorely outdated or flat-out wrong. So before you follow all those little … Read more
If you want to run a successful business blog, you’ll need to consistently create new content. But sometimes you just don’t have enough time to do that on your own. That’s where a freelance blogger comes in. When you hire freelance bloggers, they’ll help you keep your company blog updated so you can spend your … Read more
While I almost never look at job boards and freelance marketplaces for new freelance writing and blogging jobs, I do review them to curate the best leads on my own site for freelance writers. I frequently come across one client request in those ads that makes very little sense, and which is downright disrespectful to … Read more
The term “content marketing” has been around for years (really just a combination of inbound marketing and PR-related publication). Yet small businesses still frequently get it wrong. Here’s the thing. Content marketing is all about creating and sharing high quality content — things people actually want to consume and interact with. Are You Making This Content Marketing … Read more
You run a small business with a handful of employees. Or maybe you’re a solopreneur managing everything yourself. You’ve heard you need a blog, but how are you supposed to manage it? What can it do for you? Why would you want one? Isn’t it just a waste of time that you could be putting … Read more
If you haven’t yet considered making e-books a part of your content marketing plan, you’re missing out — especially if you’re a solopreneur. I get it though. E-books can be long. They can seem like daunting projects if you’ve never written one before. But the pay-off can be worth it. And you have options to … Read more
Is your press release newsworthy? That’s the first question members of the media are going to ask when they read any news release you send them. Well, that and “will my audience care about this?” But we’ll get to targeting and distribution in another post. For now, let’s focus on making sure your latest release … Read more
When learning how to write a press release, you’ll often see two important bits of advice: Use the inverted pyramid. Cover the “5 Ws” in your press release introduction (or lede). We’ll go into the inverted pyramid in more depth in a later post. But for now just know it means you start with the … Read more