This section covers business blogging (or corporate blogging) — ways to use a company blog to benefit your business. You’ll discover how your business blog can help you get to know your target market, share news with your audience, increase sales, and much more.
What blog post length should you aim for on your business blog? This is one of the most common questions new blog owners have when they come to me for help. And that makes sense. The length of your blog posts can determine how much time you have to invest in your blog, or how … Read more
If you want to run a successful business blog, you’ll need to consistently create new content. But sometimes you just don’t have enough time to do that on your own. That’s where a freelance blogger comes in. When you hire freelance bloggers, they’ll help you keep your company blog updated so you can spend your … Read more
While I almost never look at job boards and freelance marketplaces for new freelance writing and blogging jobs, I do review them to curate the best leads on my own site for freelance writers. I frequently come across one client request in those ads that makes very little sense, and which is downright disrespectful to … Read more
You run a small business with a handful of employees. Or maybe you’re a solopreneur managing everything yourself. You’ve heard you need a blog, but how are you supposed to manage it? What can it do for you? Why would you want one? Isn’t it just a waste of time that you could be putting … Read more
You’ve decided to launch a company blog. And that’s great. Blogs can be effective tools for both marketing and PR. But now that you’re ready to blog, what on earth are you supposed to write about? While it helps to form a long-term content strategy and come up with your own unique blog post ideas … Read more
Before I get too far into the topic of business blogging, we should probably cover one of the absolute basics — what is a blog? If you already have a company blog, you can skip this one. But if you’re a small business owner thinking about adding one to your website for the very first … Read more
Should your company hire a freelance blogger, or should you handle your business blog on your own? A case can be made for either option. After all, no one knows your business as well as you do. You would be a logical choice. Then again, not all business owners count writing as a strength. In … Read more
You’ve decided that your company should have a blog. But do you know what kind of blog you want to launch? Will it be a “business blog,” or will it be a “niche blog?” What’s the difference? And does it really matter? Business-owned blogs offer many benefits including: relationships with potential customers increased visibility direct sales potential … Read more
Do you tend to write your blog posts on-the-fly, writing and publishing all at once? Did you know that blog platforms often give you an option to pre-schedule your posts instead? For example, you can write the post at midnight on Wednesday and have it automatically go live at noon on Thursday. Did you know … Read more
If your company has a blog, one of the best things you can do is make sure that blog is seen as a source of authority content in your niche or industry. Why? Because people trust authority blogs. They come back to them time and time again. And they tell other people about them. That … Read more