Don’t Ask Bloggers to Promote Your Posts on Personal Social Media Accounts

While I almost never look at job boards and freelance marketplaces for new freelance writing and blogging jobs, I do review them to curate the best leads on my own site for freelance writers. I frequently come across one client request in those ads that makes very little sense, and which is downright disrespectful to … Read more

What is a Blog Anyway?

Before I get too far into the topic of business blogging, we should probably cover one of the absolute basics — what is a blog? If you already have a company blog, you can skip this one. But if you’re a small business owner thinking about adding one to your website for the very first … Read more

What Does a Freelance Blogger Bring to the Table?

Should your company hire a freelance blogger, or should you handle your business blog on your own? A case can be made for either option. After all, no one knows your business as well as you do. You would be a logical choice. Then again, not all business owners count writing as a strength. In … Read more

Should Your Company Run a Business Blog or a Niche Blog?

You’ve decided that your company should have a blog. But do you know what kind of blog you want to launch? Will it be a “business blog,” or will it be a “niche blog?” What’s the difference? And does it really matter? Business-owned blogs offer many benefits including: relationships with potential customers increased visibility direct sales potential … Read more

3 Reasons to Consider Pre-scheduling Blog Posts

Do you tend to write your blog posts on-the-fly, writing and publishing all at once? Did you know that blog platforms often give you an option to pre-schedule your posts instead? For example, you can write the post at midnight on Wednesday and have it automatically go live at noon on Thursday. Did you know … Read more