Should Your Company Run a Business Blog or a Niche Blog?

Business Blogs vs Niche Blogs

You’ve decided that your company should have a blog. But do you know what kind of blog you want to launch? Will it be a “business blog,” or will it be a “niche blog?”

What’s the difference? And does it really matter?

Business-owned blogs offer many benefits including:

  • relationships with potential customers
  • increased visibility
  • direct sales potential
  • trust-building and thought leadership in your industry
  • and so much more.

To get the kinds of benefits you’re looking for, you need to launch the right kind of blog. So let’s explore your two basic options.

Business Blogs vs Niche Blogs

What is a “business blog?”

This is a blog that’s meant to serve as a direct link between you and your customers. It’s where you share company news, announce product launches, offer special discounts for subscribers, post support updates, or focus on thought leadership pieces in your industry.

Now, what is a “niche blog?”

This is a blog about a specific topic, rather than being related to your company directly. It’s designed to educate, inform, or entertain its readers.

What Goes on Each Type of Company Blog?

Let’s look at how these kinds of blogs can differ. We’ll use a web hosting company as an example.

If a web hosting company was to launch a traditional business blog, its posts might include:

  • sale announcements / discount offers;
  • announcements about new service packages or improved resources for customers;
  • maintenance and downtime updates;
  • PR information, such as details about charitable acts and donations;
  • answers to common customer questions;
  • industry news about security threats that might impact its customers.

On the other hand, if the same web hosting company published a niche blog, its posts might include things more along the lines of:

An easy way to think about the differences is this: “niche blogs” are about reaching readers interested in a particular topic, and “business blogs” are about connecting with customers (or potential customers) in a meaningful way.

No matter what type of blog is right for your business, it never hurts to bring a freelance blogger on board to help with the work. When you’re ready, get in touch and let’s talk about how I can assist with content strategy and blogging.

Jennifer Mattern is a freelance business writer, professional blogger, consultant, and publisher.

Jenn has 25 years' experience as a professional writer and editor and more than 20 years' experience in marketing and PR, specializing in digital PR and new media (with significant experience in social media, online marketing, SEO, and thought leadership publication). She also has 19 years' professional blogging and web publishing experience, including web development, mostly in the WordPress environment.

In addition to offering client services, Jenn also developed and runs numerous online publications including All Freelance Writing, Freelance Writing Pros, NakedPR, and Kiss My Biz.

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