What Does a Freelance Blogger Bring to the Table?

Should your company hire a freelance blogger, or should you handle your business blog on your own?

A case can be made for either option. After all, no one knows your business as well as you do. You would be a logical choice. Then again, not all business owners count writing as a strength. In that case, bringing in a pro makes more sense. The same is true when your time would be better spent elsewhere, where you would see a better ROI.

Blogging involves much more than slapping some words up on a website. Professional bloggers understand this and offer you content that can more effectively appeal to your target readers.

Here are some things experienced freelance business bloggers bring to the table, some of which you might not have considered:

A professional blogger knows how to engage with your audience.

As professional bloggers, we know how to get your readers talking and entice them to connect with your business more directly. That allows you to have more meaningful conversations with prospects and customers rather than simply having them read your content.

Freelance bloggers can invest the time serious blogging demands.

You’re busy running your business. Chances are good your time is worth more in other areas (like closing sales) than it would cost you to hire a pro to manage your blog content.

Professional bloggers can help you develop a solid blog content strategy.

This should be based on your company’s goals for the blog — from search engine rankings to customer support. It’s not enough to publish content just for content’s sake. There should be some underlying strategy so every blog posts becomes a brick in building toward a larger goal.

Freelance bloggers understand how to craft effective content for the web.

Good blog content can be very different from other types of writing you might be more familiar with, such as newsletters or sales copy or even articles in print publications. People read differently on a screen than they do in print. Professional bloggers understand the formatting issues involved in writing effective blog posts, from making them visually scannable to keeping them search engine friendly while still prioritizing readers.

These are just a few examples of things professional bloggers can do for your business. You might hire a full-time blogger to manage multiple blogs or handle all social networking and community management as well. Or you can outsource blog content to freelance bloggers (like myself) when you need the content but don’t need or want a full-time commitment. Freelance bloggers can even ghostwrite your blog, so you get the credit.

Are you ready to make your business blog work harder for you? Do you need an extra set of hands to make that happen? From auditing your existing blog to helping you plan a new blog content strategy and writing your posts, I’m here to help. Contact me today to check on my availability and see what I can do for your company blog.

Jennifer Mattern is a freelance business writer, professional blogger, consultant, and publisher.

Jenn has over 20 years' experience as a professional writer and editor and 20 years' experience in marketing and PR specializing in digital PR and new media (with significant experience in social media, online marketing, SEO, and thought leadership publication). She also has 18 years' professional blogging and web publishing experience, including on the web development side.

In addition to offering client services, Jenn also developed and runs numerous online publications including All Freelance Writing, Freelance Writing Pros, NakedPR, Bizammo, and Kiss My Biz.

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Freelance Blogger

Put Your Blog to Work for Your Business

Do you run a blog in a business niche and need help generating new blog posts? Do you have a company blog but no time to create high quality business content yourself? Do you have business goals (like increased backlinks or reader comments) that your current content isn’t helping you reach?

If you answered “yes” to any of those questions, it’s time to bring in a freelance blogger to help you keep in touch with your readers or customers.

There are several reasons you should consider hiring a freelance blogging to handle business blogging on your company’s behalf. For example, a freelance blogger can help you:

  • Gather real-time feedback from visitors or customers;
  • Build relationships with customers and industry insiders;
  • Release news about your company;
  • Demonstrate authority status in your niche or industry (which can influence buying decisions);
  • and more.

Should Your Business Have a Blog?

Business blogging isn’t right for every company. It depends on things like your target market — are they blog readers? If so, are they an audience influenced by blogs? Are they an audience that actively communicates with companies through blogs? In other words, would they care? If not, the benefits of blogging for your company might be minimal.

If, however, you’re trying to reach a market or audience that does rely on blogs for information, and you’re able to invest time in being proactive with that blog (putting news out, answering questions before rumors have a chance to spread, and actually taking the time to talk to your readers), a business blog might be an excellent marketing and PR tool for your company.

Why Hire a Freelance Blogger Instead of Blogging Yourself?

Let’s be honest. Many small business owners, CEOs, or other executives don’t have the time to commit to blogging. Your time is often more valuable to your company when spent elsewhere.

In these situations, hiring a freelance business blogger makes sense. While an official company representative is best prepared to answer customer questions or complaints left in comments, there are several things a professional blogger can do for your blog. For example, I can:

  • Turn news releases into more casual announcements directed at customers or potential buyers;
  • Create informative blog posts that will help to attract potential customers to your blog through search engines and build trust in the company (such as through how-to articles);
  • Interview company staff or executives about new products, services, or company news (having interviews give information, answer rumors, etc.);
  • and more.

Whether you don’t have time to manage your own company blog or you simply want to increase the current posting frequency, hire me as your freelance business blogger today.

Freelance Blogging Rates

My rates for business web content and blog posts listed below assume the client will obtain worldwide first publication rights to any content created. Unless otherwise agreed to at the start of a project, I retain the right to link to the material in my portfolio as a sample of my work (but am not required to do so).

Word Count * Price
Up to 500 words $500
1000 words $1000
More than 1000 words $1000 + $150 / 100 words over the first 1000*

* For example, a 1500 word post would cost $1750 — $1000 for the first 1000 words and $750 for the additional 500 words. (NOTE: Word counts are on a per-article basis, not cumulative per-order.)  Articles requested between 500 and 1000 words are billed at a rate of $100 per 100 words. 

Please note that business web content is not the same as web copy (such as sales materials, a website’s homepage, about page, or similar text, product descriptions, etc.). Please see my copywriting / copyediting rates for those kinds of projects.

Those rates include only drafting of the post content — they do not include creating any custom images or sourcing stock photos, design work, following up on comments, or marketing blog posts through social media services or other means.

If you would like images and comment followup included, you must setup a monthly blogging contract. Rates for contracts will be quoted when details are received (how many comments you want included, how many images, how many posts per month, etc.).

Any monthly blogging commitments will be invoiced at the beginning of each month, and there is a three month minimum covering posts, images, and / or comments.

Request a quote.

Jennifer Mattern is a freelance business writer, professional blogger, consultant, and publisher.

Jenn has over 20 years' experience as a professional writer and editor and 20 years' experience in marketing and PR specializing in digital PR and new media (with significant experience in social media, online marketing, SEO, and thought leadership publication). She also has 18 years' professional blogging and web publishing experience, including on the web development side.

In addition to offering client services, Jenn also developed and runs numerous online publications including All Freelance Writing, Freelance Writing Pros, NakedPR, Bizammo, and Kiss My Biz.