Should your company hire a freelance blogger, or should you handle your business blog on your own?

A case can be made for either option. After all, no one knows your business as well as you do. You would be a logical choice. Then again, not all business owners count writing as a strength. In that case, bringing in a pro makes more sense. The same is true when your time would be better spent elsewhere, where you would see a better ROI.

Blogging involves much more than slapping some words up on a website. Professional bloggers understand this and offer you content that can more effectively appeal to your target readers.

Here are some things experienced freelance business bloggers bring to the table, some of which you might not have considered:

A professional blogger knows how to engage with your audience.

As professional bloggers, we know how to get your readers talking and entice them to connect with your business more directly. That allows you to have more meaningful conversations with prospects and customers rather than simply having them read your content.

Freelance bloggers can invest the time serious blogging demands.

You’re busy running your business. Chances are good your time is worth more in other areas (like closing sales) than it would cost you to hire a pro to manage your blog content.

Professional bloggers can help you develop a solid blog content strategy.

This should be based on your company’s goals for the blog — from search engine rankings to customer support. It’s not enough to publish content just for content’s sake. There should be some underlying strategy so every blog posts becomes a brick in building toward a larger goal.

Freelance bloggers understand how to craft effective content for the web.

Good blog content can be very different from other types of writing you might be more familiar with, such as newsletters or sales copy or even articles in print publications. People read differently on a screen than they do in print. Professional bloggers understand the formatting issues involved in writing effective blog posts, from making them visually scannable to keeping them search engine friendly while still prioritizing readers.

These are just a few examples of things professional bloggers can do for your business. You might hire a full-time blogger to manage multiple blogs or handle all social networking and community management as well. Or you can outsource blog content to freelance bloggers (like myself) when you need the content but don’t need or want a full-time commitment. Freelance bloggers can even ghostwrite your blog, so you get the credit.

Are you ready to make your business blog work harder for you? Do you need an extra set of hands to make that happen? From auditing your existing blog to helping you plan a new blog content strategy and writing your posts, I’m here to help. Contact me today to check on my availability and see what I can do for your company blog.

Jennifer Mattern
Jennifer Mattern is a freelance blogger, business writer, and PR consultant specializing in working with small businesses and independent and creative professionals. In addition to writing for others for 20 years and having 17 years experience in PR and online marketing, Jenn has been blogging for 15 years and runs several blogs of her own including All Freelance Writing, NakedPR, and Kiss My Biz.

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