Business Writing Blog

105 Ways a Freelance Writer Can Help Your Business

Are you interested in content marketing to promote your small business? Do you need a better communication plan internally? Could you use some help with your media relations? If you answered “yes” to any of those questions, it might be time to talk to a professional writer. Freelance writers can bring a lot to the …

Should Your Business Have an Online Media Room?

Have you ever visited a competitor’s website and noticed that they have an online media room (also known as an online newsroom)? Have you wondered why they bothered or what benefits an online media room actually offered? While there’s no need to rush to create one of your own, it might be a good idea …

5 Ways to Stay in Touch With Customers

Customer relationships shouldn’t end as soon as you land a sale. The key to good relationship marketing is to keep customers coming back. And you do that by staying in touch well after the initial sale. Fortunately, you have plenty of options for keeping in touch, and your business writer can help you with any …

The Big List of Business Writing Projects

Business writing is important to companies large and small, and even to independent professionals. It helps you sell products and services. It helps you develop and earn exposure for your brand. It keeps you in touch with important groups (from customers to employees). And the quality of your business writing can have a direct impact …

What Should You Include in a Business Case Study?

Previously we looked at what case studies can do for your business. But how do you actually write a business case study? Today let’s take a quick look at what you should include in any business case study you write. The structure of your case study is up to you. They can be anything from …

What Can Case Studies do for Your Business?

When it comes to marketing your business, there are a wide variety of business writing and content marketing strategies out there. Coming up with the right strategy will involve choosing the best business writing tools for your company. For example, you might use white papers, blog posts, and email marketing campaigns. Another option you might …

Why Your Company Can’t Afford Shoddy Web Content

The Web is flooded with low-priced content writers these days. Paying $5 – $15 per page or per article can sound appealing to budget-conscious business owners. But that doesn’t mean it’s the right option for your business. You’ve heard the old saying “you get what you pay for,” and that couldn’t be more true in the …

What is Copywriting?

If you’re in the market to hire a professional business writer, you’ll likely find writers offering content writing services and copywriting services. To help you choose the best business writer for your project, it’s important to understand the difference. Let’s look at what content writing and copywriting are, along with a few examples of each. …

3 Ways to Lose Me With Your Email Newsletter

You know that subscribers and email marketing can be important to your business. Email marketing can be a great way to increase sales. But if your email newsletters push the wrong buttons in your readers, not only will you miss the sale but you risk being labeled a spammer. So today I want to share …

4 Reasons Professionals Should Consider Publishing a Book

Whether you’re a business owner or a consultant, as a professional it might be a good idea to consider writing a book. I’m talking about nonfiction books of course — ones that have the potential to help you in your business. Having recently finished the first draft of my own first nonfiction book (The Query-Free …