Should your company hire a freelance blogger, or should you handle your business blog on your own? A case can be made for either option. After all, no one knows your business as well as you do. You would be a logical choice. Then again, not all business owners count writing as a strength. In … Read more
Not all business writing requires the help of a professional writer. Being one, that’s tough to say. But it’s the truth. Some business communication is quite simple — an email to a vendor or colleague, a memo to your employees, a quick social media update (as opposed to a broader campaign). And sometimes you need … Read more
You’ve decided that your company should have a blog. But do you know what kind of blog you want to launch? Will it be a “business blog,” or will it be a “niche blog?” What’s the difference? And does it really matter? Business-owned blogs offer many benefits including: relationships with potential customers increased visibility direct sales potential … Read more
Are you interested in content marketing to promote your small business? Do you need a better communication plan internally? Could you use some help with your media relations? If you answered “yes” to any of those questions, it might be time to talk to a professional writer. Freelance writers can bring a lot to the … Read more
Have you ever visited a competitor’s website and noticed that they have an online media room (also known as an online newsroom)? Have you wondered why they bothered or what benefits an online media room actually offered? While there’s no need to rush to create one of your own, it might be a good idea … Read more
Customer relationships shouldn’t end as soon as you land a sale. The key to good relationship marketing is to keep customers coming back. And you do that by staying in touch well after the initial sale. Fortunately, you have plenty of options for keeping in touch, and your business writer can help you with any … Read more
Business writing is important to companies large and small, and even to independent professionals. It helps you sell products and services. It helps you develop and earn exposure for your brand. It keeps you in touch with important groups (from customers to employees). And the quality of your business writing can have a direct impact … Read more
Previously we looked at what case studies can do for your business. But how do you actually write a business case study? Today let’s take a quick look at what you should include in any business case study you write. The structure of your case study is up to you. They can be anything from … Read more
When it comes to marketing your business, there are a wide variety of business writing and content marketing strategies out there. Coming up with the right strategy will involve choosing the best business writing tools for your company. For example, you might use white papers, blog posts, and email marketing campaigns. Another option you might … Read more
The Web is flooded with low-priced content writers these days. Paying $5 – $15 per page or per article can sound appealing to budget-conscious business owners. But that doesn’t mean it’s the right option for your business. You’ve heard the old saying “you get what you pay for,” and that couldn’t be more true in the … Read more