Should Your Company Run a Business Blog or a Niche Blog?

You’ve decided that your company should have a blog. But do you know what kind of blog you want to launch? Will it be a “business blog,” or will it be a “niche blog?” What’s the difference? And does it really matter? Business-owned blogs offer many benefits including: relationships with potential customers increased visibility direct sales potential … Read more

Should Your Business Have an Online Media Room?

Have you ever visited a competitor’s website and noticed that they have an online media room (also known as an online newsroom)? Have you wondered why they bothered or what benefits an online media room actually offered? While there’s no need to rush to create one of your own, it might be a good idea … Read more

The Big List of Business Writing Projects

Business writing is important to companies large and small, and even to independent professionals. It helps you sell products and services. It helps you develop and earn exposure for your brand. It keeps you in touch with important groups (from customers to employees). And the quality of your business writing can have a direct impact … Read more

What Can Case Studies do for Your Business?

When it comes to marketing your business, there are a wide variety of business writing and content marketing strategies out there. Coming up with the right strategy will involve choosing the best business writing tools for your company. For example, you might use white papers, blog posts, and email marketing campaigns. Another option you might … Read more

What is Copywriting?

If you’re in the market to hire a professional business writer, you’ll likely find writers offering content writing services and copywriting services. To help you choose the best business writer for your project, it’s important to understand the difference. Let’s look at what content writing and copywriting are, along with a few examples of each. … Read more