The Big List of Business Writing Projects

Business writing is important to companies large and small, and even to independent professionals. It helps you sell products and services. It helps you develop and earn exposure for your brand. It keeps you in touch with important groups (from customers to employees). And the quality of your business writing can have a direct impact on your perceived professionalism.

Yet many business owners don’t optimize their use of business writing. They ignore important types of business writing projects that could benefit their companies, often because they simply don’t think about them.

Are you missing out on important opportunities because you’ve neglected to try different types of business writing? Here’s a list of 50 types of business writing projects to hopefully inspire you to try something new.

  1. Advertising copy
  2. Advertorials / “native advertising”
  3. Annual reports
  4. Articles (such as guest posts or features for trade publications)
  5. Biographies of key figures in your company
  6. Books
  7. Blog posts
  8. Brochures
  9. Business letters
  10. Business plans
  11. Case studies
  12. Course materials (for the public or for internal use)
  13. Direct response / direct marketing copy
  14. E-books
  15. Email marketing copy
  16. Event invitations
  17. Fact sheets
  18. Flyers / posters (such as for event promotion)
  19. Grant writing
  20. Infographics
  21. Letters to the editor
  22. Marketing plans
  23. Media advisories
  24. Media kits / press kits
  25. Memos
  26. Newsletters
  27. Online media room / press room content
  28. Op-eds
  29. Packaging copy
  30. Portfolio copy (especially for independent contractors)
  31. Postcards
  32. PR plans
  33. Presentations
  34. Press releases / news releases
  35. Product descriptions
  36. Product manuals
  37. Proposals
  38. Reports – general (such as industry analysis)
  39. RFPs
  40. Sales letters
  41. Sales reports
  42. Scripts (for audio and video, such as PSAs or online videos)
  43. Slogans / taglines
  44. Spec sheets
  45. Speech writing
  46. Social media profiles
  47. Social media updates / posts
  48. Training manuals
  49. Website copy
  50. White papers

What types of business writing have been the most valuable to your business so far? Are there any project types you haven’t tried yet but would like to? Share your thoughts in the comments, or review my services and rates and contact me if you’d like to discuss working on a particular project.

Jennifer Mattern is a freelance business writer, professional blogger, consultant, and publisher.

Jenn has 25 years' experience as a professional writer and editor and more than 20 years' experience in marketing and PR, specializing in digital PR and new media (with significant experience in social media, online marketing, SEO, and thought leadership publication). She also has 19 years' professional blogging and web publishing experience, including web development, mostly in the WordPress environment.

In addition to offering client services, Jenn also developed and runs numerous online publications including All Freelance Writing, Freelance Writing Pros, NakedPR, and Kiss My Biz.

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