A Major Content Marketing Mistake Companies Still Make

The term “content marketing” has been around for years (really just a combination of inbound marketing and PR-related publication). Yet small businesses still frequently get it wrong. Here’s the thing. Content marketing is all about creating and sharing high quality content — things people actually want to consume and interact with. Are You Making This Content Marketing … Read more

Tips for Writing Press Release Headlines

Press release headlines are one of the most important factors in whether or not your releases attract media and blog coverage. The headline is the first thing journalists see, whether they find your release online or in their email inbox. These three simple tips can help you format and write better headlines for your next press … Read more

What is a Press Release?

You want to issue press releases for your business. You know they can lead to media exposure and even high quality backlinks from authority websites. But what is a press release exactly (and what are they designed to do)? By understanding what press releases are all about, you can make them work harder for your business. But first… What … Read more

Should Your Business Have an Online Media Room?

Have you ever visited a competitor’s website and noticed that they have an online media room (also known as an online newsroom)? Have you wondered why they bothered or what benefits an online media room actually offered? While there’s no need to rush to create one of your own, it might be a good idea … Read more

What is Copywriting?

If you’re in the market to hire a professional business writer, you’ll likely find writers offering content writing services and copywriting services. To help you choose the best business writer for your project, it’s important to understand the difference. Let’s look at what content writing and copywriting are, along with a few examples of each. … Read more