Public relations writing is my specialty, and that’s what this section covers. Not only will you find posts in sub-categories like press release writing here, but you’ll also learn about writing features, pitch letters, media advisories, and other types of PR writing.
Previously we looked at what case studies can do for your business. But how do you actually write a business case study? Today let’s take a quick look at what you should include in any business case study you write. The structure of your case study is up to you. They can be anything from … Read more
When it comes to marketing your business, there are a wide variety of business writing and content marketing strategies out there. Coming up with the right strategy will involve choosing the best business writing tools for your company. For example, you might use white papers, blog posts, and email marketing campaigns. Another option you might … Read more
There was a question on a webmasters’ forum that I came across this morning, asking which was better: public relations or link-building? Of course, I’d say PR. If anything, strong PR efforts can lead to better backlinks than many more traditional backlink-generating methods. Here’s why: Some Traditional Link-Building Methods: Submitting links to Web directories Social media outlets … Read more
Press releases have been around for over 100 years. While we might distribute them a little differently now given the advent of online press release distribution, the goal is still the same — get your news in the hands of interested people. While news dissemination is still the primary purpose of press releases, search engine … Read more
As a small business owner interested in press release writing and distribution, it’s quite possible that you’re going to come across a few different terms for the same thing: press releases news releases media releases Web releases Why do we have so many different names for the same public relations writing tool? Unless you’re in … Read more
Here at Pro Business Writer I’m all about helping small business owners learn how different types of business writing can benefit their businesses. With a public relations background, PR writing is of particular interest to me (and I’ll teach you the basics of public relations writing so you can complete some projects on your own). … Read more
This guide will teach you how to write a press release for your business using the BizHow2.com free press release template. Get your company’s news into the right hands to build exposure through press release writing today.
This free press release template will walk you through the basic layout of a standard press release, with elements tailored for online press release distribution. Feel free to use this guide when writing your next news release.
While there are various press release templates available that will get the job done, effective press releases tend to share most of the same elements. Here are common press release components, and a description of what they are and how they make the press release more effective. Release Time This line graces the top of … Read more
Below is a sample media advisory template that you can use to announce an event to the media, especially if your aim is to have journalists attend the event itself: FOR IMMEDIATE RELEASE Contact Name Address 1 Address 2 Phone number Email address Date The Heading or Title of Your Media Advisory Should Go Here … Read more