Public relations writing is my specialty, and that’s what this section covers. Not only will you find posts in sub-categories like press release writing here, but you’ll also learn about writing features, pitch letters, media advisories, and other types of PR writing.
An op-ed is an opinion piece, often published in newspapers, and more recently in online publications. The term “op-ed” means opposite the editorial. In newspapers, it describes the common placement of an op-ed piece being on the page opposite an editorial. Op-eds are most often published by the author’s local newspaper, and can be regarding … Read more
Press releases are the most common form of PR writing. Sometimes called news releases or media releases, press releases are a media relations tool used to pitch a newsworthy story about a business, website, or person to journalists and other members of the media. Press releases aren’t designed to be published as-is. Instead, the purpose … Read more
A media advisory, like a press release, is used to send newsworthy (or “timely”) information to members of the media. However, media advisories are more highly specific. Media advisories tend to deal with event news, and serve as a sort of invitation for journalists to attend. The Difference Between Media Advisories and Event Press Releases … Read more
Let’s explore some of the basics of pitch letters. What is a Pitch Letter? Pitch letters are letters personally written to individual journalists, writers, or editors (and more recently website owners and bloggers) that pitch a specific story idea to them for coverage. Differences Between Pitch Letters and Press Releases Pitch letters and press releases … Read more
One of the most important aspects of successful press release writing is choosing or creating a newsworthy angle for the press release. There are many newsworthy angles to take with press releases. Here is a list of common press release ideas. While not every idea is newsworthy enough to warrant a press release in and … Read more
Even though there are many different types of press releases, all press releases should include several common components. Here are the basic components of a press release, and what should be included in each section: Release Time – The release time of a press release is where you would note “For Immediate Release” or “Embargoed … Read more
Many press releases look the same. Journalists, and even bloggers, can receive dozens (or hundreds or more) of press releases daily. Because press release writing can be simplified with press release templates, and because press releases can be distributed inexpensively online, it’s become harder to have a press release really stand out among the crowd. … Read more
Press releases are often lumped together as one single tool in PR writing or publicity. However, there are many different types of press releases, all with their own rules, formats, and other subtle differences in how they convey a message to members of the media. Some examples of types of press releases include general news … Read more
Writing a press release can be an excellent way to get publicity and media attention for yourself or your business. Yet, many people don’t know where to begin, because they don’t have any ideas about what topics they can write a press release on. The general rule is this: if it’s newsworthy, write a press … Read more
Press release writing follows a basic template every time you write a new release. However, writing a press release is more than just plugging in basic information. You need to understand some fundamentals of what makes a press release a press release in the first place. You can improve your press release writing, and the … Read more