Jennifer Mattern Whether you’re a business owner or a consultant, as a professional it might be a good idea to consider writing a book. I’m talking about nonfiction books of course — ones that have the potential to help you in your business. Having recently finished the first draft of my own first nonfiction book (The Query-Free … Read more
Does your business have a content marketing strategy? Are you using content effectively in your marketing, PR, and social media efforts? Do you even know what a content marketing strategy is? Let’s talk about it today. What is Content Marketing? Content marketing is when you create, distribute, and encourage the sharing of content with the … Read more
Whether you’re about to launch a small business or you’re already working at it (or a freelance career), you really should have a business plan in place. While I’m a big supporter of long-form traditional business plans, I know that sometimes they can seem overwhelming to new entrepreneurs. And do you know what? There is … Read more
Do you tend to write your blog posts on-the-fly, writing and publishing all at once? Did you know that blog platforms often give you an option to pre-schedule your posts instead? For example, you can write the post at midnight on Wednesday and have it automatically go live at noon on Thursday. Did you know … Read more
If your company has a blog, one of the best things you can do is make sure that blog is seen as a source of authority content in your niche or industry. Why? Because people trust authority blogs. They come back to them time and time again. And they tell other people about them. That … Read more
Press releases have been around for over 100 years. While we might distribute them a little differently now given the advent of online press release distribution, the goal is still the same — get your news in the hands of interested people. While news dissemination is still the primary purpose of press releases, search engine … Read more
As a small business owner interested in press release writing and distribution, it’s quite possible that you’re going to come across a few different terms for the same thing: press releases news releases media releases Web releases Why do we have so many different names for the same public relations writing tool? Unless you’re in … Read more
Here at Pro Business Writer I’m all about helping small business owners learn how different types of business writing can benefit their businesses. With a public relations background, PR writing is of particular interest to me (and I’ll teach you the basics of public relations writing so you can complete some projects on your own). … Read more