A Major Content Marketing Mistake Companies Still Make

The term “content marketing” has been around for years (really just a combination of inbound marketing and PR-related publication). Yet small businesses still frequently get it wrong. Here’s the thing. Content marketing is all about creating and sharing high quality content — things people actually want to consume and interact with. Are You Making This Content Marketing … Read more

3 Ways to Build Your Own Media List for Press Release Distribution

We’ve been talking about manual press release distribution recently — when you directly send your news, in a personalized way, to hand-picked target media outlets rather than relying on a press release distribution service. But how do you know which journalists to send your news release to? Before you think about distribution, you’ll want to build a … Read more

When Manual Press Release Distribution Makes Sense

In my last post, I introduced you to the concept of manual press release distribution — which, in most cases, will involve emailing your news release to hand-picked and well-targeted media outlets. Today let’s talk about when that might be a better option than using a press release distribution website. Here are a couple of … Read more

What’s Wrong With a Media Blast?

Next week, we’ll dive into the topic of manual press release distribution. That’s when you send your press release to a specified list of journalists and bloggers rather than simply putting your news up on a distribution service like PRWeb. We’ll discuss media lists and when manual news release distribution makes the most sense. First though, … Read more

Press Release Distribution Dos & Don’ts

Normally we focus on writing here. And recently I’ve shared a lot of information about writing press releases for your business. But what happens after you write your release (or hire a professional to write it for you)? Then it’s time to focus on press release distribution. While I write press releases for clients, I no … Read more

Tips for Formatting Press Release End Matter

We’ve already looked at tips on writing press release headlines and tips for formatting your press release body (the main content). Today let’s look at the last stage of formatting your news release: the end matter. But first, the all-important question: What is Press Release End Matter? In its simplest terms, your press release end matter is … Read more