Make Your Press Releases Newsworthy

Is your press release newsworthy? That’s the first question members of the media are going to ask when they read any news release you send them. Well, that and “will my audience care about this?” But we’ll get to targeting...

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The 5 Ws of Press Release Writing

When learning how to write a press release, you'll often see two important bits of advice: Use the inverted pyramid. Cover the "5 Ws" in your press release introduction (or lede). We'll go into the inverted pyramid in more depth...

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The Evolution of SEO Press Releases

We previously looked at the purpose of press releases, and how they’ve gone from strictly serving as media relations tools to taking on search engine optimization (SEO) goals too. Some companies use news releases only for SEO. But many that try go...

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What is the Purpose of a Press Release?

We’ve already looked at what press releases are (and aren’t). So let’s take the basics to the next level — what is the purpose of a press release? A decade or two ago, the answer to this question was easy. The purpose of a...

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Why Serious Press Release Writers Don’t Stress About SEO

You might have heard about “SEO press releases” and that issuing releases is an easy way to improve your search engine rankings. There’s some truth to that. But chances are good any SEO advice you’ve read about press release writing or...

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What is a Press Release?

You want to issue press releases for your business. You know they can lead to media exposure and even high quality backlinks from authority websites. But what is a press release exactly (and what are they designed to do)? By understanding what press releases...

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What is the Ideal Blog Post Length?

What blog post length should you aim for on your business blog? This is one of the most common questions new blog owners have when they come to me for help. And that makes sense. The length of your blog...

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What is a Blog Anyway?

Before I get too far into the topic of business blogging, we should probably cover one of the absolute basics -- what is a blog? If you already have a company blog, you can skip this one. But if you're...

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Does Your Small Business Need a Blog?

You run a small business with a handful of employees. Or maybe you’re a solopreneur managing everything yourself. You’ve heard you need a blog, but how are you supposed to manage it? What can it do for you? Why...

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Business Writing Templates: Pros & Cons

When it comes to business writing of any kind, consistency is important. Every marketing piece should reflect your brand. Every piece of internal communication needs to convey a consistent attitude toward staff. Every blog post should serve the same...

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