Should Your Company Run a Business Blog or a Niche Blog?

You've decided that your company should have a blog. But do you know what kind of blog you want to launch? Will it be a "business blog," or will it be a "niche blog?" What's the difference? And does it really matter? Business-owned...

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5 Tips for Better Business Writing

  Writing impacts your business on a daily basis whether you realize it or not. Strong writing is what makes your ads successful. It's what convinces members of the media to pick up your news story from your press release....

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105 Ways a Freelance Writer Can Help Your Business

Are you interested in content marketing to promote your small business? Do you need a better communication plan internally? Could you use some help with your media relations? If you answered "yes" to any of those questions, it might...

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Should Your Business Have an Online Media Room?

Have you ever visited a competitor's website and noticed that they have an online media room (also known as an online newsroom)? Have you wondered why they bothered or what benefits an online media room actually offered? While there's...

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5 Ways to Stay in Touch With Customers

Customer relationships shouldn't end as soon as you land a sale. The key to good relationship marketing is to keep customers coming back. And you do that by staying in touch well after the initial sale. Fortunately, you have...

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Don’t Ask Bloggers to Promote Your Posts on Personal Social Media Accounts

While I almost never look at job boards and freelance marketplaces for new freelance writing and blogging jobs, I do review them to curate the best leads on my own site for writers. I frequently come across one client...

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The Big List of Business Writing Projects

Business writing is important to companies large and small, and even to independent professionals. It helps you sell products and services. It helps you develop and earn exposure for your brand. It keeps you in touch with important groups...

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What’s Your Marketing Pet Peeve?

You might not know this, but I'm not simply a business writer. I used to own a PR firm where I specialized in online PR and social media consulting. And I've spent years helping independent creative professionals and business...

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5 Business Blog Post Ideas

Recently we talked about business blogging and some important formatting tips for making your business blog content "scannable." But formatting your blog posts only matters if you can think of something to write about. How are you supposed to keep fresh...

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How to Write “Scannable” Content for Your Company Blog

People read on the Web differently than they might read something like a book. Readers often visually scan an article, your marketing copy, or a blog post before (or in lieu of) reading your material in full. As a result,...

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