You've decided that your company should have a blog. But do you know what kind of blog you want to launch? Will it be a "business blog," or will it be a "niche blog?" What's the difference? And does it really matter? Business-owned...
Writing impacts your business on a daily basis whether you realize it or not. Strong writing is what makes your ads successful. It's what convinces members of the media to pick up your news story from your press release....
Are you interested in content marketing to promote your small business? Do you need a better communication plan internally? Could you use some help with your media relations? If you answered "yes" to any of those questions, it might...
Have you ever visited a competitor's website and noticed that they have an online media room (also known as an online newsroom)? Have you wondered why they bothered or what benefits an online media room actually offered? While there's...
Customer relationships shouldn't end as soon as you land a sale. The key to good relationship marketing is to keep customers coming back. And you do that by staying in touch well after the initial sale. Fortunately, you have...
While I almost never look at job boards and freelance marketplaces for new freelance writing and blogging jobs, I do review them to curate the best leads on my own site for writers. I frequently come across one client...
Business writing is important to companies large and small, and even to independent professionals. It helps you sell products and services. It helps you develop and earn exposure for your brand. It keeps you in touch with important groups...
Recently we talked about business blogging and some important formatting tips for making your business blog content "scannable." But formatting your blog posts only matters if you can think of something to write about. How are you supposed to keep fresh...
People read on the Web differently than they might read something like a book. Readers often visually scan an article, your marketing copy, or a blog post before (or in lieu of) reading your material in full. As a result,...
It appears that "content marketing" will be just as hot of a topic this year as it was in business circles last year. Unfortunately many businesses still don't understand the most basic principle of content marketing, and it's causing...