Learn all about press release writing, from crafting news angles and headlines to handling your own press release distribution.
Press release headlines are one of the most important factors in whether or not your releases attract media and blog coverage. The headline is the first thing journalists see, whether they find your release online or in their email inbox. These three simple tips can help you format and write better headlines for your next press … Read more
Is your press release newsworthy? That’s the first question members of the media are going to ask when they read any news release you send them. Well, that and “will my audience care about this?” But we’ll get to targeting and distribution in another post. For now, let’s focus on making sure your latest release … Read more
When learning how to write a press release, you’ll often see two important bits of advice: Use the inverted pyramid. Cover the “5 Ws” in your press release introduction (or lede). We’ll go into the inverted pyramid in more depth in a later post. But for now just know it means you start with the … Read more
We’ve already looked at what press releases are (and aren’t). So let’s take the basics to the next level — what is the purpose of a press release? A decade or two ago, the answer to this question was easy. The purpose of a press release was to alert journalists about your company’s, or organization’s, news. You wanted … Read more
You want to issue press releases for your business. You know they can lead to media exposure and even high quality backlinks from authority websites. But what is a press release exactly (and what are they designed to do)? By understanding what press releases are all about, you can make them work harder for your business. But first… What … Read more
Note: This post was originally published at NakedPR.com and was moved to Kiss My Biz upon that blog’s reorganization. – There’s one thing in particular that drives me crazy in working with webmasters on press release writing and distribution. Far too many honestly believe that “press releases” and “articles” are the same thing. I stumbled … Read more
Here is a sample online free press release template that you can use as an outline in your own press release writing, while keeping online press release distribution in mind: SAMPLE PRESS RELEASE TEMPLATE FOR ONLINE PRESS RELEASE DISTRIBUTION FOR IMMEDIATE RELEASE The Title of Your Press Release Will Go Here in Bold Type When … Read more
There are plenty of tips available about how to write a press release. Instead, let’s look at some press release “sins,” with these five easy ways to have a press release ignored by the media. 1. Forget to include media contact information. If a news angle catches the attention of a journalist, they might need … Read more
Press releases have been around for over 100 years. While we might distribute them a little differently now given the advent of online press release distribution, the goal is still the same — get your news in the hands of interested people. While news dissemination is still the primary purpose of press releases, search engine … Read more
As a small business owner interested in press release writing and distribution, it’s quite possible that you’re going to come across a few different terms for the same thing: press releases news releases media releases Web releases Why do we have so many different names for the same public relations writing tool? Unless you’re in … Read more