You put a lot of work into your company’s content strategy. You have a blog, perhaps a video channel, maybe a podcast, some long-form content. But low-quality content can ruin your reputation despite even the strongest strategy. Don’t let low-quality content be the downfall of your brand’s reputation. Here’s how you can identify it, avoid … Read more
People read differently on the web than they might in print. Readers often visually scan an article, your marketing copy, or a blog post before (or in lieu of) reading your material in full. That’s why it’s important to create scannable content for your company blog. Making your company’s blog content more scannable isn’t difficult. … Read more
Writing impacts your business on a daily basis whether you realize it or not. Effective copywriting makes your ads successful. Strong PR writing is what convinces members of the media to pick up your news story from your press release. Your web copy convinces visitors to become customers. Think about it for a minute. Business … Read more
Disclosure: This post contains affiliate links for SEMrush. This means if you purchase one of their packages, I might receive a commission. Improving your company’s search engine rankings can bring customers directly to your virtual door. But improving your search visibility doesn’t always mean publishing more content. You can also make your old blog content … Read more
We’re living through a disinformation age. And that goes well beyond political reporting. Credible sources are lacking in all sorts of online content, from blog posts to YouTube videos. Your business blog should be an exception. Let’s look at why linking to credible sources is vital in your business blogging. Then I’ll give you some … Read more
When it comes to seeking visibility or exposure for your brand, you have plenty of options to choose from—traditional media, social networks, blogs, and more. One of the best paths is something called “owned media.” Let’s explore the concept of owned media, what sets it apart from key alternatives, and why it’s worth investing time … Read more
When you think about your business brand, chances are your blog isn’t one of the first things to come to mind. But your company’s blog can be an integral part of your branding, if you know how. Let’s look at how you can use your blog to support, or help build, a stronger brand for … Read more
When it comes to business blogs, consistency across your content is important. But what happens if more than one person manages your blog content, and the style and quality aren’t always the same? That’s where a blog style guide can come in handy. Let’s take a look at what a style guide is, what it … Read more
If you’ve ever looked back over your old blog content and found it dull, uninspiring, or even inappropriate for your company’s goals, you might be wondering how you can write better blog posts. Writing better blog content doesn’t have to be difficult. Your existing style might just need a few tweaks to take it to … Read more
Sometimes the most difficult part of business blogging is knowing what to write about. While it’s a good idea to pre-plan your blog post topics with an editorial calendar, that isn’t always where you’ll find yourself. Fortunately, some blog post ideas are reusable, so your next topic idea might be sitting right in your post … Read more