Jennifer Mattern The term “content marketing” has been around for years (really just a combination of inbound marketing and PR-related publication). Yet small businesses still frequently get it wrong. Here’s the thing. Content marketing is all about creating and sharing high quality content — things people actually want to consume and interact with. Are You Making This Content Marketing … Read more
You run a small business with a handful of employees. Or maybe you’re a solopreneur managing everything yourself. You’ve heard you need a blog, but how are you supposed to manage it? What can it do for you? Why would you want one? Isn’t it just a waste of time that you could be putting … Read more
You’ve decided to launch a company blog. And that’s great. Blogs can be effective tools for both marketing and PR. But now that you’re ready to blog, what on earth are you supposed to write about? While it helps to form a long-term content strategy and come up with your own unique blog post ideas … Read more
We’ve been talking about manual press release distribution recently — when you directly send your news, in a personalized way, to hand-picked target media outlets rather than relying on a press release distribution service. But how do you know which journalists to send your news release to? Before you think about distribution, you’ll want to build a … Read more
In my last post, I introduced you to the concept of manual press release distribution — which, in most cases, will involve emailing your news release to hand-picked and well-targeted media outlets. Today let’s talk about when that might be a better option than using a press release distribution website. Here are a couple of … Read more
Next week, we’ll dive into the topic of manual press release distribution. That’s when you send your press release to a specified list of journalists and bloggers rather than simply putting your news up on a distribution service like PRWeb. We’ll discuss media lists and when manual news release distribution makes the most sense. First though, … Read more
Normally we focus on writing here. And recently I’ve shared a lot of information about writing press releases for your business. But what happens after you write your release (or hire a professional to write it for you)? Then it’s time to focus on press release distribution. While I write press releases for clients, I no … Read more
We’ve spent a lot of time here on the blog recently talking about what press releases are and how you can properly format press releases to appeal to members of the media. But what happens if you have news you want to share, but you don’t want media outlets to over that news immediately? Is … Read more
We’ve already looked at tips on writing press release headlines and tips for formatting your press release body (the main content). Today let’s look at the last stage of formatting your news release: the end matter. But first, the all-important question: What is Press Release End Matter? In its simplest terms, your press release end matter is … Read more
If you haven’t yet considered making e-books a part of your content marketing plan, you’re missing out — especially if you’re a solopreneur. I get it though. E-books can be long. They can seem like daunting projects if you’ve never written one before. But the pay-off can be worth it. And you have options to … Read more