If your company has a blog, one of the best things you can do is make sure that blog is seen as a source of authority content in your niche or industry. Why? Because people trust authority blogs. They come back to them time and time again. And they tell other people about them. That … Read more
Are you the type of blogger who likes to “play it safe,” or do you jump into the fray when hot topics come up in your industry? This post, originally published at Jentrepreneur.com, explores why I love controversial blog posts, and think blogs would be sad little places without them.
When you start a new website or blog, should you write articles solely for search engines, or should readers be your number one concern? Find out how why your starting content strategy can make or break your website.
Many businesses, large and small, are setting up corporate blogs (or business blogs). Corporate blogging is still relatively new as a marketing, PR, and business communication tool. Is corporate blogging right for your business? Consider some of these benefits of corporate blogging when deciding to blog or not to blog “officially” through your company. Corporate … Read more
Business blogging, or corporate blogging, has potential PR value for even small business owners. If you’re considering setting up a company blog for your small or online business, there are several things you might do with that business blog, including: 1. Using the business blog to present company news, or the owner’s (or other high … Read more