Some business owners and freelancers are terrified of the idea that they actually have to sell themselves or their products, because selling can be seen as an aggressive activity. Not everyone has it in them to be aggressive in their sales tactics. It’s a good thing then that soft sell techniques can be just as … Read more
Below is a sample media advisory template that you can use to announce an event to the media, especially if your aim is to have journalists attend the event itself: FOR IMMEDIATE RELEASE Contact Name Address 1 Address 2 Phone number Email address Date The Heading or Title of Your Media Advisory Should Go Here … Read more
Business blogging, or corporate blogging, has potential PR value for even small business owners. If you’re considering setting up a company blog for your small or online business, there are several things you might do with that business blog, including: 1. Using the business blog to present company news, or the owner’s (or other high … Read more
An op-ed is an opinion piece, often published in newspapers, and more recently in online publications. The term “op-ed” means opposite the editorial. In newspapers, it describes the common placement of an op-ed piece being on the page opposite an editorial. Op-eds are most often published by the author’s local newspaper, and can be regarding … Read more
Press releases are the most common form of PR writing. Sometimes called news releases or media releases, press releases are a media relations tool used to pitch a newsworthy story about a business, website, or person to journalists and other members of the media. Press releases aren’t designed to be published as-is. Instead, the purpose … Read more
A media advisory, like a press release, is used to send newsworthy (or “timely”) information to members of the media. However, media advisories are more highly specific. Media advisories tend to deal with event news, and serve as a sort of invitation for journalists to attend. The Difference Between Media Advisories and Event Press Releases … Read more
What is a Feature? A feature, in PR writing, is similar to a press release in that it’s a story pitched to members of the media in hopes of getting exposure for a person, organization, or website. Features can also be formatted similarly to a press release, and are even distributed in a similar way … Read more
Let’s explore some of the basics of pitch letters. What is a Pitch Letter? Pitch letters are letters personally written to individual journalists, writers, or editors (and more recently website owners and bloggers) that pitch a specific story idea to them for coverage. Differences Between Pitch Letters and Press Releases Pitch letters and press releases … Read more
One of the most important aspects of successful press release writing is choosing or creating a newsworthy angle for the press release. There are many newsworthy angles to take with press releases. Here is a list of common press release ideas. While not every idea is newsworthy enough to warrant a press release in and … Read more
Even though there are many different types of press releases, all press releases should include several common components. Here are the basic components of a press release, and what should be included in each section: Release Time – The release time of a press release is where you would note “For Immediate Release” or “Embargoed … Read more