25 Press Release Ideas

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Writing a press release can be an excellent way to get publicity and media attention for yourself or your business. Yet, many people don’t know where to begin, because they don’t have any ideas about what topics they can write a press release on. The general rule is this: if it’s newsworthy, write a press release. But what is newsworthy? Here is a list of 25 press release ideas to get you started:

  • You’ve launched a new business venture
  • You’re offering a new product or service
  • Change of ownership of a company
  • You’ve launched a new website (if there’s a newsworthy angle – applicable to a significant current news event, a new website for a large and recognizable company, a site in a new niche, or a website offering features or benefits not offered by, or better than those offered by, competitors)
  • Your website was redesigned (if the redesign will affect a significant number of users, and/or incorporate new features or benefits not offered by, or better than those offered by, competitors)
  • Your products have been upgraded or changed in some way
  • You’re offering a significant discount on your products or services for a special reason
  • You’ve made a donation to charity
  • You’ve organized or participated in a charity event
  • Your company is sponsoring any kind of event
  • Your company has won an award of some kind
  • You’ve personally (or another staff member has) won an award
  • You’ve created a strategic alliance with another company (such as a for a cross-promotion)
  • A company merger or acquisition
  • You’ve received major press
  • You’ll be appearing at or speaking at an event, such as giving a seminar
  • You’re offering something for free
  • You’ve developed a new technology in your industry
  • You’ve started a long-term relationship with a major client
  • You’re releasing an industry report
  • Your business is being restructured (such as going from sole proprietorship to a partnership)
  • You’ve added significant staff (whether in numbers or specific individuals)
  • You’re celebrating an anniversary for your company
  • You’re changing your branding (new logo, slogan, etc.)
  • You’re offering a contest or some other large promotion that you think the general public should be aware of.

Jennifer Mattern

Jennifer Mattern is a freelance business writer, professional blogger, consultant, and publisher.

Jenn has over 25 years' experience as a professional writer and editor and more than 20 years' experience in marketing and PR, specializing in digital PR and new media (with significant experience in social media, online marketing, SEO, and thought leadership publication). She also has 20 years' professional blogging and web publishing experience, including web development, mostly in the WordPress environment.

In addition to offering client services, Jenn also developed and runs numerous online publications including All Freelance Writing, Freelance Writing Pros, Well-Fed Writer, and NakedPR.

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