Feature Writing Basics

What is a Feature? A feature, in PR writing, is similar to a press release in that it’s a story pitched to members of the media in hopes of getting exposure for a person, organization, or website. Features can also be formatted similarly to a press release, and are even distributed in a similar way … Read more

Writing as a Promotional Tool

One of the best ways to promote your business, your website, or even yourself (and sometimes an overlooked promotional tool) is writing. There are several types of promotional writing that can help you to build publicity. Here are a few examples: Press Releases  Press releases are probably the most obvious type of writing that you … Read more