Is your business writing ready for an upgrade?

Why Hire a Professional Business Writer?

Does your company’s Web copy inspire readers to take action, or is it nothing but words on a page? Stop boring your website’s visitors, and start giving them what they want. A professional business writer turns your humdrum text into compelling copy converting visitors into customers.

A professional business writer will help you craft Web content, marketing and PR copy, and more with your target market in mind.

Do you want to educate potential customers to show them why they need your product? Do you want to persuade them that your company is better than the competition? No matter what your goals are, you need a professional business writer on your side to transform your thoughts and goals into powerful words that get the job done.

Take a look around the site to explore my business writing services and review past work in my portfolio. Then contact me when you’re ready to check my availability and discuss your next business writing project.Jennifer Mattern


Latest From the Business Writing Blog

What's Your Marketing Pet Peeve?

06-17-2014

You might not know this, but I'm not simply a business writer. I used to own a PR firm where I specialized in online PR and social media consulting. And I've spent years helping independent creative professionals and business owners manage their marketing and PR efforts. I even ran a popular PR blog for a while before turning to a full-time career as a writer. Now I'm turning my attention back to marketing and PR with the upcoming launch of The Bad Marketing Blog. This blog will be sim...

5 Business Blog Post Ideas

02-17-2014

Recently we talked about business blogging and some important formatting tips for making your business blog content "scannable." But formatting your blog posts only matters if you can think of something to write about. How are you supposed to keep fresh ideas coming so your company blog can be regularly updated? If you're short on ideas, try these five angles on for size. You might even want to alternate these types of posts on a regular basis. 1. Share Industry Insights Keep an eye on ind...

How to Write "Scannable" Content for Your Company Blog

01-27-2014

People read on the Web differently than they might read something like a book. Readers often visually scan an article, your marketing copy, or a blog post before (or in lieu of) reading your material in full. As a result, it's important that your business copy and content is "scannable," especially on your company blog. Your readers -- in many cases your potential customers -- want specific information. And they want it quickly. Here are three simple things you can do to write more scan...