FAQs

Below you can find answers to common questions about my business writing services. If you don’t find the answer you’re looking for, please contact me.

What kind of writing do you offer?
I offer business content writing, copywriting, blogging, press release writing, e-book writing, white paper writing, and other business writing services. I no longer take on most direct response sales copywriting (such as sales letters).
What topics (what niches) will you write content for?
I write web content / blog posts covering business topics. I specialize in topics such as small business, online business, start-ups, public relations, social media, freelancing, and marketing. I will not write content on adult business topics, or subjects related to gambling, hate, or illegal topics, or in any niches that I deem to be morally inappropriate for my business (or with companies otherwise engaged with such subjects). An example of such a company would be an essay writing service provider that helps students cheat by having their essays drafted for them. I also don’t write in niches completely unrelated to business. The only blogging exception is when I write content designed specifically as linkbait or conversation starters (a business purpose as opposed to a business niche).
Do you write SEO articles?
I write articles keeping SEO in mind, but all of my content writing is written for the reader first. You may request specific keyword phrases to be integrated into your articles, within reason. I will not accept keyword phrases that don’t make sense within the context of the article. For example “injury lawyer UK” is not an acceptable keyword phrase for professional content, as it would be nearly impossible to work into a well-written article (the phrase itself doesn’t make sense). However, “injury lawyers in the UK,” or “UK injury lawyer” would be absolutely fine. I also will not use any intentional misspellings in my articles solely for the sake of search engine optimization. If that’s the kind of writing you’re looking for, I’m sure there are other writers better suited to your project. My articles focus on serious SEO — developing content with true value that leads to long-term, natural, relevant, and high quality backlinks to improve rankings. And I don’t take on projects where the requested content or copy is likely to put my, or your, reputation at risk.
What kind of turnaround do you offer?
That depends heavily on my schedule and the size of your order. I am often booked several weeks (and sometimes several months) in advance, where I cannot take on new clients immediately. That said, my schedule frequently changes as projects are finished earlier than planned or another client has to push back a phase of our current project. So there’s always a chance I can squeeze your project in before my next official opening. Please contact me to learn about my current availability for your project.
What are your payment policies?
Payments are due 100% up front for most one-off project orders, monthly retainers (such as blogging packages), and for every order from a first-time client. For clients I have an established relationship with, orders over $2500 (for a project — not for a total of several smaller projects) may be broken down into a 50% payment up front, and the remaining 50% due on delivery. If you want to order several smaller pieces totaling over $2500 (such as blog posts), you can order in smaller quantities to control how much you’re paying at any one time. Before placing any large orders, like monthly blogging retainers, I recommend hiring me for a single piece to make sure my style fits your needs.
How can payments be made?
Clients may pay via a PayPal account, or by e-check or credit cards via a PayPal invoice. The only other payment form accepted at this time is a check or money order (must be drafted in U.S. funds). Checks or money orders should be made payable to “Jennifer Mattern” and should be mailed to the address on my contact page after we’ve agreed upon project terms. Because payments are due up front before the start of a project in most cases, I highly recommend paying via PayPal or credit card to avoid possible postal service delays.
How many edits can I request?
All prices advertised on this site include up to two rounds of edits. Any further edit requests will come at an additional charge. Therefore if you have to get approval on copy or content from a large group of people, your best option is to send it around and compile the edits (not sending me one person’s edits, then another’s, then another’s). Once the scope of a project is approved and work has begun, you cannot make an “edit” request to completely change the direction of the project. Doing so will result in you being billed for any work completed thus far, and being billed separately at my normal rates for the new project.
What rights do I get with my purchase?
The default rights granted with my content and copywriting rates are first worldwide publication rights for articles appearing in print and exclusive online publication rights for articles appearing on the web. But it does not include the copyright (which cannot be transferred from the author without a written contract to that effect, based on U.S. copyright law).

In the vast majority of cases, first rights or exclusive online rights are all you need, and that’s what my advertised rates cover.

Just to be clear, not transferring my copyrights does not mean I will turn around and re-sell content or copy as it was delivered to you. In fact, I’ll never do this. It wouldn’t be good for me professionally to do that to my clients.

What it does mean is my copyright in my work is protected. That’s essential in my line of work as a specialized professional writer, as copyright covers derivative works. Within a specialty, work for different clients can be similar in nature, and this protects my ability to cover the same topics without fear of similarity being a copyright infringement. (I never use my work for past clients as direct source material for work covering similar topics for new clients.) It also protects my ability to work with other clients in my specialty area, which protects my independent contractor status, which in turn protects my clients.

If you need additional rights, you can request them and I’ll offer a quote. But note it is extremely rare that I’ll take on a content writing or blogging project with full copyright transfers.

Do you offer ghostwriting services?
Yes. In fact most of the copywriting I do is not bylined work (ex. press releases or copy for your business website). For blogging and other types of articles, we’ll hash this out on a case-by-case basis. There are times where it makes sense for me to ghostwrite your content, such as publishing articles to your business blog or ghostwriting feature articles in your name to be pitched to trade magazines. When writing for niche blogs in my own specialty areas (mostly small business, online business, public relations, marketing, writing, and social media), I do prefer to retain a byline most of the time, though again we’ll work out those details on a case-by-case basis. Ultimately this is your decision. Please note that ghostwriting does not equal copyright transfer. I do not offer full copyright transfers. Please see the previous FAQ for rights information.
Other writers will work for $5, $25, or $50 per article for Web content. Why do you charge so much more?
Frankly, I charge more because my writing is worth it. Years of experience have taught me how to write effectively both for search engines as well as readers. As a webmaster and blogger myself, I’m in tune with the needs of my clients and their readers when it comes to business content on the web.

I’ve been a freelance writer since 1999, and I have a formal education not simply in English, but rather in my area of specialty (Public Relations and business). Because my business content writing is based on a combination of my education and my practical experience as a business owner and freelancer, I’m able to produce well-written business content and copy quickly, without having to base it entirely on researching the work of others.

Where other, generalist, content writers often provide rewritten material (a type of copyright violation called a “derivative work” if this is done without the original creator’s permission), or articles simply piecing together information from a few sources on the Web, you never have to worry about that when ordering professionally-written business content from me.

Where can I find samples of your business writing work?
Please view my portfolio for samples.
What kinds of clients have you worked with in the past?
I have worked with a wide variety of clients including musicians, authors, webmasters, small and online business owners, marketing and SEO firms, nonprofits, and some larger corporate clients. However, my primary focus is working with independent professionals and small business owners on their business writing needs. And I tend to work mostly with small online businesses in particular. You can review my testimonials to see what past clients have thought about my work.
How can I place an order or ask additional questions?
Contact me and let’s chat about it.
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