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When learning how to write a press release, you’ll often see two important bits of advice: Use the inverted pyramid. Cover the “5 Ws” in your press release introduction (or lede). We’ll go into the inverted pyramid in more depth in a later post. But for now just know it means you start with the … Read more
We’ve already looked at what press releases are (and aren’t). So let’s take the basics to the next level — what is the purpose of a press release? A decade or two ago, the answer to this question was easy. The purpose of a press release was to alert journalists about your company’s, or organization’s, news. You wanted … Read more
You want to issue press releases for your business. You know they can lead to media exposure and even high quality backlinks from authority websites. But what is a press release exactly (and what are they designed to do)? By understanding what press releases are all about, you can make them work harder for your business. But first… What … Read more
When it comes to business writing of any kind, consistency is important. Every marketing piece should reflect your brand. Every piece of internal communication needs to convey a consistent attitude toward staff. Every blog post should serve the same larger strategy. One way to increase consistency is to use business writing templates. That might mean … Read more
Should your company hire a freelance blogger, or should you handle your business blog on your own? A case can be made for either option. After all, no one knows your business as well as you do. You would be a logical choice. Then again, not all business owners count writing as a strength. In … Read more
Not all business writing requires the help of a professional writer. Being one, that’s tough to say. But it’s the truth. Some business communication is quite simple — an email to a vendor or colleague, a memo to your employees, a quick social media update (as opposed to a broader campaign). And sometimes you need … Read more
Have you ever visited a competitor’s website and noticed that they have an online media room (also known as an online newsroom)? Have you wondered why they bothered or what benefits an online media room actually offered? While there’s no need to rush to create one of your own, it might be a good idea … Read more
Customer relationships shouldn’t end as soon as you land a sale. The key to good relationship marketing is to keep customers coming back. And you do that by staying in touch well after the initial sale. Fortunately, you have plenty of options for keeping in touch, and your business writer can help you with any … Read more
Previously we looked at what case studies can do for your business. But how do you actually write a business case study? Today let’s take a quick look at what you should include in any business case study you write. The structure of your case study is up to you. They can be anything from … Read more
When it comes to marketing your business, there are a wide variety of business writing and content marketing strategies out there. Coming up with the right strategy will involve choosing the best business writing tools for your company. For example, you might use white papers, blog posts, and email marketing campaigns. Another option you might … Read more