I have another post on my schedule for later this week where I’ll talk more about the specific components of business case studies. So hopefully that will lay it out a bit better than this intro post. 🙂

Technical case studies are just like other marketing case studies. You just present the problem the client or customer faced, your plan to improve things, and how you (or the technology in question) helped them out — basically how that plan played out. And it’s a good idea to add a customer quote to personalize things a bit. I set things up in a three-part outline — Challenge, Plan, Results / Evaluation — and then I conduct a customer interview to make sure I pull all of the background information I need (from my client and from their customer the case study is about).