Email Marketing Copy

This section focuses on email marketing copy — using your company’s email newsletter to market your products and services to subscribers. There might be some overlap here with the Web content writing category as well when I talk about email newsletter content.

3 Ways to Lose Me With Your Email Newsletter

You know that subscribers and email marketing can be important to your business. Email marketing can be a great way to increase sales. But if your email newsletters push the wrong buttons in your readers, not only will you...

Continue reading →