Business Blogging

This section covers business blogging (or corporate blogging) — ways to use a company blog to benefit your business. You’ll discover how your business blog can help you get to know your target market, share news with your audience, increase sales, and much more.

Should Your Company Run a Business Blog or a Niche Blog?

You've decided that your company should have a blog. But do you know what kind of blog you want to launch? Will it be a "business blog," or will it be a "niche blog?" What's the difference? And does it really matter? Business-owned...

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Don’t Ask Bloggers to Promote Your Posts on Personal Social Media Accounts

While I almost never look at job boards and freelance marketplaces for new freelance writing and blogging jobs, I do review them to curate the best leads on my own site for writers. I frequently come across one client...

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5 Business Blog Post Ideas

Recently we talked about business blogging and some important formatting tips for making your business blog content "scannable." But formatting your blog posts only matters if you can think of something to write about. How are you supposed to keep fresh...

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How to Write “Scannable” Content for Your Company Blog

People read on the Web differently than they might read something like a book. Readers often visually scan an article, your marketing copy, or a blog post before (or in lieu of) reading your material in full. As a result,...

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What Does a Professional Blogger Bring to the Table?

Should your company hire a professional blogger, or should you handle your business blog on your own? A case can be made for either option. After all, no one knows your business as well as you do. You would...

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3 Reasons to Consider Pre-scheduling Blog Posts

Do you tend to write your blog posts on-the-fly, writing and publishing all at once? Did you know that blog platforms often give you an option to pre-schedule your posts instead? For example, you can write the post at...

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How to Make Your Business Blog an Authority Source in Your Niche

If your company has a blog, one of the best things you can do is make sure that blog is seen as a source of authority content in your niche or industry. Why? Because people trust authority blogs. They...

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