What Should You Include in a Business Case Study?

Previously we looked at what case studies can do for your business. But how do you actually write a business case study? Today let's take a quick look at what you should include in any business case study you write....

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What Can Case Studies do for Your Business?

When it comes to marketing your business, there are a wide variety of business writing and content marketing strategies out there. Coming up with the right strategy will involve choosing the best business writing tools for your company. For...

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Why Your Company Can’t Afford Shoddy Web Content

The Web is flooded with low-priced content writers these days. Paying $5 - $15 per page or per article can sound appealing to budget-conscious business owners. But that doesn't mean it's the right option for your business. You've heard the old...

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What is Copywriting?

If you're in the market to hire a professional business writer, you'll likely find writers offering content writing services and copywriting services. To help you choose the best business writer for your project, it's important to understand the difference. Let's...

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What Does a Professional Blogger Bring to the Table?

Should your company hire a professional blogger, or should you handle your business blog on your own? A case can be made for either option. After all, no one knows your business as well as you do. You would...

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3 Ways to Lose Me With Your Email Newsletter

You know that subscribers and email marketing can be important to your business. Email marketing can be a great way to increase sales. But if your email newsletters push the wrong buttons in your readers, not only will you...

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4 Reasons Professionals Should Consider Publishing a Book

Whether you're a business owner or a consultant, as a professional it might be a good idea to consider writing a book. I'm talking about nonfiction books of course -- ones that have the potential to help you in...

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Do You Have a Content Marketing Strategy?

Does your business have a content marketing strategy? Are you using content effectively in your marketing, PR, and social media efforts? Do you even know what a content marketing strategy is? Let's talk about it today. What is Content Marketing? Content...

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Abbreviated Business Plans: How to Write a Business Plan in One Day

Whether you're about to launch a small business or you're already working at it (or a freelance career), you really should have a business plan in place. While I'm a big supporter of long-form traditional business plans, I know...

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3 Reasons to Consider Pre-scheduling Blog Posts

Do you tend to write your blog posts on-the-fly, writing and publishing all at once? Did you know that blog platforms often give you an option to pre-schedule your posts instead? For example, you can write the post at...

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